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Index
Cover
Title Page
Copyright
Contents
Foreword
Introduction
Part I: Why Honesty? Why Now?
Chapter 1—Fraud Is Our Fault
Chapter 2—The Complicated Story of Why We Lie
Chapter 3—Giving Power to the People Will Make You Rich
Chapter 4—The Hourglass of Honesty
Part II: What It Means to Be an Honest Organization
Chapter 5—Sales: The Honest-to-Goodness Technique for Explosive Sales
Chapter 6—Marketing: The Undeniable Power of Courageous Candor
Chapter 7—Finance: Investing Like Buffett in Long-Term Honesty
Chapter 8—Management: How Audacious Authenticity Built an Empire
Chapter 9—Communication: How Honest Feedback Led to Billion-Dollar Greatness
Chapter 10—Innovation: Saying No to the Status Quo
Chapter 11—Leadership: The Underappreciated Quality of Supreme Ignorance
Part III: How to Use Brutal Honesty to Achieve Massive Success
Chapter 12—How to Get Honest with and about Your Community
Chapter 13—How to Get Honest with and about Your Others
Chapter 14—How to Get Honest with and about Yourself
Chapter 15—Effective Honesty for Managers and Frontline Employees
Conclusion
Appendix
Notes
Index
About the Author
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