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Imperial Library
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Index
Title Page
Copyright Page
Epigraph
Foreword
Introduction
SECTION ONE - DISCOVERY
CHAPTER ONE - What Is the Essential Business Question?
CHAPTER TWO - Where Is Your Customer’s North Star?
CHAPTER THREE - Should You Believe the Squiggly Line?
SECTION TWO - INSIGHT
CHAPTER FOUR - What Surprised You?
CHAPTER FIVE - What Does the Lighthouse Reveal?
CHAPTER SIX - Who Are Your Swing Voters?
SECTION THREE - DELIVERY
CHAPTER SEVEN - What? So What? Now What?
CHAPTER EIGHT - Reporting Your Findings
A Final Thought
Who Was Your Favorite Teacher?
Index
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