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Index
Title Page
Introduction
Establishing One’s Persuasive Objectives, Strategies,and Tactics
Making a Lasting, Credible, Persuasive, and Ethical First Impression
Research Your Prospect’s Wants, Needs, Job(s), Organizations, and Lifestyle(s)
Create a Reciprocal Relationship Between You and Your Prospect(s)
Persuade Others and Make Your Prospects Want to Believe in Your Proposal
Use “Social Proof” to Persuade the Prospect(s)
Keeping Group and Interpersonal Discussions Relevant and “On Track”
Build Your Own Credibility
Move to a Decision
The Motivations for Taking Action
Present Your Message in a Campaign
Calls to Action, the Ethics of Persuading and Influencing Others, and Promoting One’s Skills
Notes
Index
About the Author
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