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Index
Title Page Introduction Establishing One’s Persuasive Objectives, Strategies,and Tactics Making a Lasting, Credible, Persuasive, and Ethical First Impression Research Your Prospect’s Wants, Needs, Job(s), Organizations, and Lifestyle(s) Create a Reciprocal Relationship Between You and Your Prospect(s) Persuade Others and Make Your Prospects Want to Believe in Your Proposal Use “Social Proof” to Persuade the Prospect(s) Keeping Group and Interpersonal Discussions Relevant and “On Track” Build Your Own Credibility Move to a Decision The Motivations for Taking Action Present Your Message in a Campaign Calls to Action, the Ethics of Persuading and Influencing Others, and Promoting One’s Skills Notes Index About the Author
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