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Index
Copyright
Dedication
Contents
Introduction
Chapter 1: Founders: Zuckerberg’s Shade and the Specter of Gates
Chapter 2: Ideas: Searching for a Light Bulb
Chapter 3: Funding: Branching Paths
Chapter 4: Pitching: Talking Your Startup into Existence
Chapter 5: Growth: Lighting a Fire
Conclusion: Myths and Monomyths in the Shadow of the Unicorn
About the Author
About Wharton School Press
About the Wharton School
Notes
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