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Index
Half-Title Dedication Title Contents Part 1: What is it? Where did it come from?
Chapter 1: What is data? And what makes it big?
What is data? A century of computers OK, so what’s special about big data? Big D is for dimensions A is for automatic T is for time A is for AI Bug data
Chapter 2: Death and taxes. And babies.
No pig left behind Births, deaths and marriages Heads, tails and happiness Elvius – the early numbers Laplace’s Demon Average man – are you normal? Common census Death by worms An unhealthy legacy I liked their early stuff
Chapter 3: Thinking machines
Lady Lovelace’s objection Marking cards Breaking codes Calculating risk Turing’s child The singularity I bought it online Talking your language
Part 2: What has big data ever done for us?
Chapter 4: Big business
Model customers Consumer intelligence Ninety-nine per cent intuition Butlers off Broadway How do you feel? What do you think? ‘You’ll be needing these…’ Subtle, false and treacherous
Chapter 5: Big science
Asking the big (and very tiny) questions Big brains Genetic codebreakers Big danger? Lots of tiny dangers
Chapter 6: Big society
Local data for local people Making maps Taxi to nowhere Citizen data At risk
Chapter 7: Data-driven democracy
We don’t talk any more Watching you watching us What do we want? Data! When do we want it? In real time! How to be open Collective wisdom Living in glass houses Do you trust me? Show us your evidence Data: fuel for democracy, not a satnav
Part 3: Big ideas?
Chapter 8: Big Brother
Panopticon The spy who bugged me Outlaws and back doors The database state It’s all right, I’m a doctor. Look me up sometime Little brothers Back to DAC Wrong side of town
Chapter 9: Who do we think you are?
Death by ice cream Guitars and football Nominal data Algorithm says no Innocent until probably pre-guilty Astrology to four decimal places Average man
Chapter 10: Are you a data point or a human being?
Are you quantified? Look smart! Data-ocracy Trust Who is watching whom? Whose good life? Too big for its boots Not big enough
Appendix: Keeping your data private
Keeping your data private Passwords Security questions Encryption Browsing the internet Social media Cellphones
Acknowledgements Index Series Copyright
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