Guerrilla Marketing Field Guide · 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results by Levinson, Jay -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Dedication Contents Acknowledgments PART I: THE MISSION

CHAPTER 1: ADVANCING INTO BATTLE

Map Out Your Attack Maneuver #1: Determine Your Business Goals Assess Your Advantages Find Problems and Then Solve Them Maneuver #2: List the Benefits You Offer Maneuver #3: Recognize Your Competitive Advantages Maneuver #4: Know Your Competitors Maneuver #5: Identify Your Target Markets

CHAPTER 2: MARKETING LIKE A GUERRILLA

Keep Your Strategy Brief Keep Your Strategy Focused Maneuver #6: Write Your Seven-Sentence Guerrilla Marketing Strategy Maneuver #7: Create Your Elevator Pitch

CHAPTER 3: SELECTING YOUR MARKETING MEDIA

Know the Power of Your Weapon Not an Army of One Maneuver #8: Ask Your Customers Maneuver #9: Find Fusion Marketing Partners Maneuver #10: Plan Your Guerrilla Marketing Calendar

CHAPTER 4: PUTTING YOUR CREDIBILITY ON STEROIDS

Pay Attention to Meta-Messages Showcase Your Expertise Take a Shortcut Maneuver #11: Become the Expert Maneuver #12: Give Talks Maneuver #13: Author a Book

CHAPTER 5: GIVING FREEBIES CAN LEAD TO SERIOUS PROFITS

What Can You Give Away? Maneuver #14: Learn What You Can Give for Free Maneuver #15: Build Consent with Soft Steps

CHAPTER 6: DISCOVERING MEMES—THE NEWEST SECRET IN MARKETING

Maneuver #16: Create a Meme

CHAPTER 7: LEARNING TO BE A CREATIVE GUERRILLA

The Power of Headlines The Passion of Guerrilla Copywriting Moving It Online Maneuver #17: Create Your Domain Name Maneuver #18: Create a Website

CHAPTER 8: WRITING PERSUASIVE HEADLINES AND SUBJECT LINES

Headlines and Subject Lines Maneuver #19: Write Three Headlines and Three Subject Lines Maneuver #20: Email Your Customers

CHAPTER 9: IDENTIFYING WONDERFUL AND HORRIBLE MARKETING

Maneuver #21: Draft a Brochure Maneuver #22: Create a Magazine Ad Maneuver #23: Create a 30-Second Radio Spot

CHAPTER 10: MAKING YOUR BUSINESS A TV STAR

Remember These Facts to Produce a Winner Maneuver #24: Create a 30-Second TV Commercial

CHAPTER 11: MAKING AN IMPACT IN YOUR COMMUNITY

Go Virtual! Maneuver #25: Help Your Community Maneuver #26: Create a Referral Plan Maneuver #27: Plan For Guerrilla Follow-Up

CHAPTER 12: ENSURING YOUR VICTORY

Emerging Tools to Break the Competition Maneuver #28: Take Specific Action Maneuver #29: Activate Your Attack Maneuver #30: Receive Your Marching Orders

PART II: AFTER THE BATTLE

CHAPTER 13: DEBRIEFING

PART III: APPENDICES

APPENDIX A: 200 GUERRILLA MARKETING WEAPONS APPENDIX B: GUERRILLA SOCIAL MEDIA WEAPONS APPENDIX C: THE TOP TEN MARKETING MEMES APPENDIX D: TOP SLOGANS, JINGLES, AND AD CAMPAIGNS APPENDIX E: ELEMENTS OF WEBSITE DESIGN

APPENDIX F: HEADLINE AND COPYWRITING TIPS

ABOUT THE AUTHORS

Guerrilla Arsenal Entrepreneur Books by Jay Conrad Levinson Guerrilla Marketing Products

INDEX