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Index
Half Title Page
Title Page
Copyright
Dedication
Contents
List of Tables
List of Figures
List of Illustrations
List of Plates
Preface
1 I’m Afraid There is No Money: Five Years of Coalition
Chronology of events from May 2010 to December 2014
Notes
2 How Hard Can it Be? The Conservatives
Notes
3 Brand Failure: Labour
Notes
4 Zugzwang: The Liberal Democrats and Others
The Liberal Democrats
UKIP
The Green Party
Plaid Cymru
Respect
The British National Party
Northern Ireland
Notes
5 The Long and the Short of the SNP Breakthrough
Richard Rose and Mark Shephard
The introduction of a two-election system
The referendum: a different question and outcome
FPTP puts the SNP first
Notes
6 Roads and Car Crashes: The Election Approaches
Chronology of events from 1 January 2015 to 29 March 2015
Notes
7 Dead Cats and Bogy Men: The National Campaign
Campaign chronology
Notes
8 Different Scripts Required: Election Night
Notes
9 Margin of Error: The Polls
Notes
10 Where to Drop the Bombs: The Constituency Battle
Notes
11 The Battle for the Stage: Broadcasting
Charlie Beckett
Debate negotiations
The TV debates
Other programmes
The campaign news coverage
Future policy
Conclusion
Notes
12 Still Life in the Old Attack Dogs: The Press
David Deacon and Dominic Wring
Still a critical mass medium
Polarised and polemical: ‘popular’ partisanship
Qualified judgements
Front-page news
The ‘horse race’ campaign
Follow the money
The constitution and other issues
Voting by newspaper
Conclusion
Notes
13 Variable Diversity: MPs and Candidates
Byron Criddle
Notes
14 Out of the Blue: The Campaign in Retrospect
Notes
Appendix 1: The Results Analysed
John Curtice, Stephen D. Fisher and Robert Ford
Introduction
England and Wales
Scotland
Turnout across Great Britain
The electoral system
Notes
Appendix 2: The Voting Statistics
Index
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