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Index
Preface
Foreword
Introduction
Technology Wildcatting™
The Internet Is the Ultimate Business Tool
The Internet Approach Is Really Simple
Spotting Nuggets of Gold: Understanding Markets
No Technical Knowledge Required!
FREE Digital premiums
This could be the FIRST interactive book ever!
Chapter 1: The Get Rich Click Mindset
The Minefield Game
Disintermediation: A New Word for an Old Idea
Reintermediation
How Much Is That Diamond in the Window?
Business Models: Anything New under the Sun?
The Picks-and-Shovels Business Model
Gold Mining Versus Internet Mining
A Picks-and-Shovels Success Story
Another Success: LaundryView.com
Insights from Zappos.com Founder Tony Hsieh
Putting Your Ideas into Action
Chapter 2: E-commerce and Reverse E-commerce: Sell It, Then Buy It!
Making Money with No Money: Reverse E-commerce in Action
7 Different E-commerce Business Models to Choose From
The Freedom of No Inventory
“Sell It Before You Buy It”: How to Do It Step by Step
Order Delivery Time in Five Minutes
eBay: The Easiest Way to Begin!
Other Ways to Make Money on eBay
eBay Pricing Experiment
Putting Your Ideas into Action
Chapter 3: SEARCHing for Gold
Search Engines: Understanding Them Is the Real Key to Success
How the Search Engines Really Work
Organic Search
On-Page and Off-Page Factors That Affect Ranking
Paid Search
Advertising and Local Search
The Opportunity
7 Tips for KEYWORDS
Making Money with Direct Navigation
10 Great Reasons to Own a Generic Domain Name
Vertical Search Is the Next Big Market
Benefits of Vertical Search Engine Marketing
Vortals: The Vertical Portal
Price and Product Comparison Sites
Chapter 4: Advertising & Pay-Per-Action
Get Rich Click with a Broader View of Google
Google AdSense: The Beginning of the “Internet Advertising” Gold Rush!
7 Steps to Start Making Money with Google AdSense
Determining the Value of Keywords
Make a Fortune with “Internet Advertising Arbitrage™”
Get Rich Click Money-Making Idea
15 Ways to Create Strong Keywords:
Pay-Per-Call on a Local Basis
Online Advertising and “Pay-Per-Action” – The Perfect Way to Conduct Business!
Pay-Per-Action or Pay-Per-Performance: 30 Ways to Get Paid!
Putting Your Ideas into Action
Content Applications
Inbound and Outbound Links
Domain Names, Links and Site Submissions
Understanding and Benefiting from Indexing and Ranking
Link-Building: The Real Currency of the Internet
“Conversion Rate” Marketing
16 Great Ways to Attract More Traffic
Putting Your Ideas into Action
Chapter 6: Actionable Info from SEOmoz.org
Speed Bumps and Walls
Possible “Speed Bumps” for SE Spiders:
Measuring Relevance and Popularity
Keywords and Queries
Paid Placement and Secondary Sources in the Results
How to Conduct Keyword Research
Building a Traffic-Worthy Site
Usability
Link “Bait”
Link-Building Based on Competitive Analysis
Measuring Success: Website and Ranking Metrics to Watch
Chapter 7: Partner Up with Affiliate Marketing
10 Steps to Making Money with Affiliate Marketing
How Affiliate Marketing Programs Work
Affiliate Models: One time Vs. Lifetime Commissions
Affiliate Program Networks
How to Find an Affiliate Program
25+ Different Firms That Want to Pay You!
Make Money or Save Money: Both Put You Ahead
Affiliate Programs for Nonprofit Organizations
Panning Amazon’s River of Gold
Get Rich Click Money-Making Summary
Uncle Sam’s Money
Putting Your Ideas into Action
Chapter 8: Domain Names
1-800-Flowers and the Value of Mindshare
Timeline of Business.com
The Race Is On
Corporations and Their $1,000,000+ Domain Names
Largest of Domain Name sales
Real Estate Versus Internet Real Estate: The Power of Leverage
Location Versus Mindshare
Local Vs. National and International
One Versus Many
Cost of Entry
CORPORATE AMERICA . . . WAKE UP!
The Amazing World of Buying and Selling Domain Names
5 Ways to Profit from a Domain Name
The Investment: Short-Term Versus Long-Term Viability
9 PARKING SPOTS
International Domain Names (IDNs): New Kids on the Block
Domain Name Extensions
The New Mobile Phone Domain: .mobi
Mobile Advertising
TYPO.com: Understanding the Misspelled Word Game
When a Company Should Buy a Misspelled Domain Name
Putting Your Ideas into Action
Chapter 9: Content Is King!
10 Reasons Why eBooks Can Help You Make Money and Save You Money!
A Profitable eBook Strategy
E-mail Marketing in the Digital Age
7 Easy Ways to Make Money with E-mail
Make Money Reading E-mails, Playing Games, Searching or Answering a Survey!
Traditional and Online Marketing
Creating Inbound and Outbound Links
Podcasting
Podcasts and Business
What’s a Wiki?
Making Money with Wikis
Contextual Advertising
What Is a Widget?
Widgets in Business
Make It Once, Sell It 1000 Times: Big Money with Widgets
Putting Your Ideas into Action
Chapter 10: Social Networks: The Power of Community
Getting Started
Making Money with Blogs
Word Of Mouse™ Marketing
Twitter Users: “Asleep at the Mouse?”
“How Can I Make Money from Twitter?”
48 Twitter Business Tools to Help Achieve Your Relationship-Centric Goals
Social Networks
Kids Today Are Growing Up in a Different World
Where There is spending potential there is income potential
Top 4 Reasons You Logged into Facebook Today
5 Social Media Secrets
Unlimited Ways to Make Money with Facebook, LinkedIn and Other Social Networking Sites
LinkedIn: The Business Social Networking Site
Doctor’s Orders: Dr. Keri Pearlson and How to Build Community and Profit from Twitter
“Twittering While Twaveling”
6 Degrees of Separation . . .
YouNoodle.com
Putting Your Ideas into Action
Chapter 11: Collecting Your Payments – Fast and Easy
How the Money Becomes Yours
Shopping Carts
Your Own Merchant Account Versus Third-Party Processors
Smart Cards and Debit Cards
Shipping 1 – 2 – 3
Drop Shipping: The Golden Goose
Which Shipping Options Should You Use?
YOUR MOST VALUABLE ASSETŠ.Š.Š. YOUR DATABASE
More Internet Success Stories
Putting Your Ideas into Action
Chapter 12: The Internet to Go: Mobile Opportunities
Image Recognition
Music Recognition
Barcode Recognition
Mobile Marketing
Mobile Search Opportunities
Developing Mobile-Ready Websites
What’s Hot in Mobile Searching
The iPhone and iPad
Rags to Riches iPhone Success Stories
Keeping an Eye on Mobile Technology
Putting Your Ideas into Action
Chapter 13: Internet Video: Nothing but Growth
The Internet Video Business Model
MSNBC REPORTS
Pocket Candy from Eye Candy: 10 Ways to Profit with Online Video
Internet Video and Business
Optimizing Video Content for Search Engines
10 Questions to Consider When Posting Video on Your Website
Chapter 14: Get Rich Click for Nonprofit Organizations
12 + Online Strategies for Making Money with Nonprofits
Fund-raising in Action: The Children’s Miracle Network
Putting Your Ideas into Action
DOLLARS AND SENSE!
LowerMyBills.com
Yelp.com
Shopping Comparison Sites
WHEN DID I CHANGE THOSE AIR FILTERS?
Groupon.com – the Group Coupon Site
Alice.com
Smartmoney.com
Foursquare.com
Offers.com
CrowdSourcing . . . CrowdShopping . . . CrowdFunding!
Reduce Debt
10 Steps to Reduce Your Debt
Paying for School
Air Travel
eTickets.com
Seeing New Ideas . . . “Clearly!”
More Ways To Save Money Online . . .
Putting Your Ideas into Action
Chapter 16: The Future
Pay Attention to Trends
Do It Yourself
Change Is the Only Constant
Now and Then: What’s Next?
My Secrets to Your Success . . .
Chapter 17: Resource and Suppliers Guide
The Get Rich Click Top 25 Internet Conferences
Associations
Contextual Marketing Networks
Domain Name Registrars and Resellers
Domain Name Parking Firms
Drop Shipping and Wholesale Product Suppliers
E-mail Marketing Software and Services
Freelance Employee Sites
Internet Dictionary Sites
Internet Research Firms
Keyword Help Sites
Magazines and Related Websites
Outsourcing Sites
Payment and Transaction Software and Services
Payment Processing Firms
Pay-Per-Call Service for Websites
Search Engines
Search Engine Optimization (SEO) Firms
Shipping Firms
Trade Shows
Additional Resources
LinkedIn.com Groups You May Want to Join
Facebook Groups You May Want to Join
Marc Ostrofsky’s Websites
Marc Ostrofsky’s Websites Coming Soon
TWO FINAL THOUGHTS:
Acknowledgements
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