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Imperial Library
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Index
Cover
Title Page
Copyright Page
Dedication
Contents
Introduction: Framing the Consumer Privacy Industry
Part I. Selling Privacy to the Masses
1. The Consumer Privacy Space: Building an Industry
2. Digital Privacy Goes Mainstream: Selling an Anonymous Web
3. Opt Out for Privacy, Opt In for Value: The Introduction of the Infomediary
Part II. Privacy Goes Public
4. Reputation Defenders: Selling Privacy in Public
5. Reputation Promoters: Building Identity Capital Online
6. The Big Power of Small Data: A Revolution in Privacy
Conclusion: Optimism or Amnesia? Looking Forward, Looking Backward
Acknowledgments
Notes
Index
About the Author
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