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Index
Cover
Contents
Predictably Irrational
Title Page
Dedication
Contents
Introduction
Chapter 1 - The Truth about Relativity
Chapter 2 - The Fallacy of Supply and Demand
Chapter 3 - The Cost of Zero Cost
Chapter 4 - The Cost of Social Norms
Chapter 5 - The Power of a Free Cookie
Chapter 6 - The Influence of Arousal
Chapter 7 - The Problem of Procrastination and Self-Control
Chapter 8 - The High Price of Ownership
Chapter 9 - Keeping Doors Open
Chapter 10 - The Effect of Expectations
Chapter 11 - The Power of Price
Chapter 12 - The Cycle of Distrust
Chapter 13 - The Context of Our Character, Part I
Chapter 14 - The Context of Our Character, Part II
Chapter 15 - Beer and Free Lunches
Thanks
List of Collaborators
Notes
Bibliography and Additional Readings
Praise for Predictably Irrational
The Upside of Irrationality
Title Page
Dedication
Contents
Introduction: Lessons from Procrastination and Medical Side Effects
Part I - The Unexpected Ways We Defy Logic at Work
Chapter 1 - Paying More for Less: Why Big Bonuses Don’t Always Work
Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work
Chapter 3 - The IKEA Effect: Why We Overvalue What We Make
Chapter 4 - The Not-Invented-Here Bias: Why “My” Ideas Are Better than “Yours”
Chapter 5 - The Case for Revenge: What Makes Us Seek Justice?
Part II - The Unexpected Ways We Defy Logic at Home
Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)
Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market
Chapter 8 - When a Market Fails: An Example from Online Dating
Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many
Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn’t Act on Our Negative Feelings
Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything
Thanks
List of Collaborators
Notes
Bibliography and Additional Readings
Index
The (Honest) Truth About Dishonesty
Title Page
Dedication
Contents
INTRODUCTION: Why Is Dishonesty So Interesting?
CHAPTER 1: Testing the Simple Model of Rational Crime (SMORC)
CHAPTER 2: Fun with the Fudge Factor
CHAPTER 2B: Golf
CHAPTER 3: Blinded by Our Own Motivations
CHAPTER 4: Why We Blow It When We’re Tired
CHAPTER 5: Why Wearing Fakes Makes Us Cheat More
CHAPTER 6: Cheating Ourselves
CHAPTER 7: Creativity and Dishonesty: We Are All Storytellers
CHAPTER 8: Cheating as an Infection: How We Catch the Dishonesty Germ
CHAPTER 9: Collaborative Cheating: Why Two Heads Aren’t Necessarily Better than One
CHAPTER 10: A Semioptimistic Ending: People Don’t Cheat Enough!
Thanks
List of Collaborators
Notes
Bibliography and Additional Readings
Index
Credits
About the Author
Copyright
About the Publisher
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