Design Leadership by Banfield, Richard -- Read -- Imperial Library of Trantor

Index

Preface

Why I Wrote This Book and for Whom How This Book Is Organized

Chapter 1: Culture Chapter 2: Talent Chapter 3: Office Space and Remote Working Chapter 4: Personal Growth and Finding Balance Chapter 5: Planning for the Future Chapter 6: Leadership Styles Chapter 7: Sales and Marketing Chapter 8: Learning from Our Biggest Mistakes Companies Interviewed for This Book

Acknowledgments Conventions Used in This Book Using Code Examples Safari® Books Online How to Contact Us

1. Culture

Introduction It Starts with the People

Culture Trickles Down from the Founders Safe and Happy Spaces Personality as Culture

Laying the Foundation for Culture

Deliberate Cultural Design Aligning People with Culture The Structure of Culture

Final Words Key Takeaways

2. Talent

Introduction Small Teams and Building Out Developing Talent Is Similar to Developing a Sales Pipeline

Which Came First, the Skills or the Passion?

Hire People Smarter than You

Diversity of Skills

Grow out of Your Shoes, Not into Them Hire Coachable People Willing to Learn Growing Teams

Finding Balance and Letting Go

Apprenticeships Final Words Key Takeaways

3. Office Space and Remote Working

Introduction Selecting a Location

How Space Enhances Brand Personality The Message Office Space Sends First We Shape the Space, Then It Shapes Us Design Leader as Interior Designer Move Space, Move Culture

Layouts and Interior Design

Leading Remote Teams The Space Between

Final Words Key Takeaways

4. Personal Growth and Finding Balance

Introduction Finding the Right Focus Partners and Support

Where the Inspiration and Support Comes from

Designing Balance

The Importance of Exercise All Work and No Play

Planning for a Harmonious Future

Rules and Routine Acquiring New Skills Soft Skills Have Big Upsides

Growing Companies by Growing Leaders Final Words Key Takeaways

5. Planning for the Future

Introduction Natural Planners Versus Learned Planning That Pesky Ambiguous Future Aligning Plans to Culture Planning for Success, and Not the Other Thing Connecting the Dots Connecting Plans to Specific Revenue Outcomes Be Bolder and Wiser Staying Relevant Final Words Key Takeaways

6. Leadership Styles

Introduction Failure as a Gift

Leading by Connecting Balancing Hard and Soft Approaches

The Long-Term Style

Lots of Styles, One Goal Leaders Draw the Best from Others Final Words Key Takeaways

7. Sales and Marketing

Introduction Opening Up

Your Work Is Your Marketing

Aligning Marketing with Mission Organizing for Optimal Outcomes

Thought Leadership Is Your Marketing

Converting Leads to Deals

CEO as Chief Sales Officer Improving Sales by Turning Away Business

Salespeople, Commissions, and Incentives Sales and Marketing Pipelines Creating Your Own Sales Lens

Putting the Sales Lens to Use The Lens in Action

Final Words Key Takeaways

8. Learning from Our Biggest Mistakes

Introduction The Business Is the Design Project Letting Go, Somewhat Managing Growth Working with Clients Making Better Mistakes Final Words Key Takeaways

Index

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