Viralnomics · How to Get People to Want to Talk About You by Jonathan, Goodman -- Read -- Imperial Library of Trantor

Index

Index Introduction: Our Story Begins in the 1870’s

What the Mesopotamians and Lolcats Have in Common Here’s What is New...

Part One: The Cast

Who Are They? Carpenter Ants The Road Builder The Sea Lion The Diamonds in the Rough The Expert is “the Guy”

Part Two: What’s Going On?

Why Are You Fighting What’s Going On? The Playing Field Has Become Levelled Filter Bubbles The Feed 106 ,000,000

Part Three: Starting To Put The Pieces In Place

Your Personal Network You Should Waste More Time on Facebook This Happens When You’ve Become “the Guy” Professionalism and Privacy The Business Professional Page 250 ,000 Encyclopedia Britannica Content’s Fall From Grace The Newest, Oldest, Drug on the Market Duck Lips and Selfies Aren’t All That Interesting but… The Engineer Jon Goodman is... Do you want to be a vet or an animal doctor?

Part Four: Influence

What is True Power? Why All Free Samples Should be Served With a Metal Spoon As Few Steps as Possible The Secret to Selling at a Thai Market It’s an Information Onslaught Emotion is Faster than Thought How do you identify the benefits / emotional triggers of your product or service? What are the action steps / value? How do you identify the logic / features of your product or service? People Love Easy More Than They Like Cheap The Formula Respect Cognitive Ease But if You Want More Sharing… Why Do People Comment? On Responding to Comments Online Critics, Trolls, and Haters

Part Five: Tactics

Diminishing Sensitivity People Aren’t That Interested in You Honesty and Transparency Exclusion Traction Viral Video Jack of All Trades Focus The New Search The Intangible Element Perceived quality The Three Things Every Good Page / Blog Has The New York Times Your Morning Oatmeal Is this Über-Rational Secret Society Killing Creativity? The Age of Infotainment SEO Content Post Less and Promote More Inherent Value Action! Who Are You Writing For? The Dreaded Blank Piece of Paper As Short as Possible, and as Long as Necessary Bullets and Lists Romania Who Shares? Oh, and One More Thing… People Buy People, Not Products, Not Companies, and Not “Brands” The Time to be Humble has Passed I Want In Call to Action Giving it Away for Free Deeper Down the Rabbit Hole Intrigue Make Your Content Easy to Share Why Most Companies Will Fail Stop Trying to Appeal to Customers What’s Your Legacy? It All Comes Down to You