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Index
COVER
SERIES PAGE
TITLE PAGE
COPYRIGHT
PREFACE TO THE FIRST EDITION
PREFACE TO THE SECOND EDITION
ACKNOWLEDGMENTS
CHAPTER ONE: AN INTRODUCTION TO SURVEY METHODOLOGY
1.1 INTRODUCTION
1.2 A BRIEF HISTORY OF SURVEY RESEARCH
1.3 SOME EXAMPLES OF ONGOING SURVEYS
1.4 WHAT IS SURVEY METHODOLOGY?
1.5 THE CHALLENGE OF SURVEY METHODOLOGY
1.6 ABOUT THIS BOOK
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER TWO: INFERENCE AND ERROR IN SURVEYS
2.1 INTRODUCTION
2.2 THE LIFE CYCLE OF A SURVEY FROM A DESIGN PERSPECTIVE
2.3 THE LIFE CYCLE OF A SURVEY FROM A QUALITY PERSPECTIVE
2.4 PUTTING IT ALL TOGETHER
2.5 ERROR NOTIONS IN DIFFERENT KINDS OF STATISTICS
2.6 NONSTATISTICAL NOTIONS OF SURVEY QUALITY
2.7 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER THREE: TARGET POPULATIONS, SAMPLING FRAMES, AND COVERAGE ERROR
3.1 INTRODUCTION
3.2 POPULATIONS AND FRAMES
3.3 COVERAGE PROPERTIES OF SAMPLING FRAMES
3.4 ALTERNATIVE FRAMES FOR SURVEYS OF THE TARGET POPULATION OF HOUSEHOLDS OR PERSONS
3.5 FRAME ISSUES FOR OTHER COMMON TARGET POPULATIONS
3.6 COVERAGE ERROR
3.7 REDUCING UNDERCOVERAGE
3.8 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER FOUR: SAMPLE DESIGN AND SAMPLING ERROR
4.1 INTRODUCTION
4.2 SAMPLES AND ESTIMATES
4.3 SIMPLE RANDOM SAMPLING
4.4 CLUSTER SAMPLING
4.5 STRATIFICATION AND STRATIFIED SAMPLING
4.6 SYSTEMATIC SELECTION
4.7 COMPLICATIONS IN PRACTICE
4.8 SAMPLING U.S. TELEPHONE HOUSEHOLDS
4.9 SELECTING PERSONS WITHIN HOUSEHOLDS
4.10 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER FIVE: METHODS OF DATA COLLECTION
5.1 ALTERNATIVE METHODS OF DATA COLLECTION
5.2 CHOOSING THE APPROPRIATE METHOD
5.3 EFFECTS OF DIFFERENT DATA COLLECTION METHODS ON SURVEY ERRORS
5.4 USING MULTIPLE MODES OF DATA COLLECTION
5.5 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER SIX: NONRESPONSE IN SAMPLE SURVEYS
6.1 INTRODUCTION
6.2 RESPONSE RATES
6.3 IMPACT OF NONRESPONSE ON THE QUALITY OF SURVEY ESTIMATES
6.4 THINKING CAUSALLY ABOUT SURVEY NONRESPONSE ERROR
6.5 DISSECTING THE NONRESPONSE PHENOMENON
6.6 DESIGN FEATURES TO REDUCE UNIT NONRESPONSE
6.7 ITEM NONRESPONSE
6.8 ARE NONRESPONSE PROPENSITIES RELATED TO OTHER ERROR SOURCES?
6.9 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER SEVEN: QUESTIONS AND ANSWERS IN SURVEYS
7.1 ALTERNATIVES METHODS OF SURVEY MEASUREMENT
7.2 COGNITIVE PROCESSES IN ANSWERING QUESTIONS
7.3 PROBLEMS IN ANSWERING SURVEY QUESTIONS
7.4 GUIDELINES FOR WRITING GOOD QUESTIONS
7.5 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER EIGHT: EVALUATING SURVEY QUESTIONS
8.1 INTRODUCTION
8.2 EXPERT REVIEWS
8.3 FOCUS GROUPS
8.4 COGNITIVE INTERVIEWS
8.5 FIELD PRETESTS AND BEHAVIOR CODING
8.6 RANDOMIZED OR SPLIT-BALLOT EXPERIMENTS
8.7 APPLYING QUESTION STANDARDS
8.8 SUMMARY OF QUESTION EVALUATION TOOLS
8.9 LINKING CONCEPTS OF MEASUREMENT QUALITY TO STATISTICAL ESTIMATES
8.10 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER NINE: SURVEY INTERVIEWING
9.1 THE ROLE OF THE INTERVIEWER
9.2 INTERVIEWER BIAS
9.3 INTERVIEWER VARIANCE
9.4 STRATEGIES FOR REDUCING INTERVIEWER BIAS
9.5 STRATEGIES FOR REDUCING INTERVIEWER-RELATED VARIANCE
9.6 THE CONTROVERSY ABOUT STANDARDIZED INTERVIEWING
9.7 INTERVIEWER MANAGEMENT
9.8 VALIDATING THE WORK OF INTERVIEWERS
9.9 THE USE OF RECORDED VOICES (AND FACES) IN DATA COLLECTION
9.10 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER TEN: POSTCOLLECTION PROCESSING OF SURVEY DATA
10.1 INTRODUCTION
10.2 CODING
10.3 ENTERING NUMERIC DATA INTO FILES
10.4 EDITING
10.5 WEIGHTING
10.6 IMPUTATION FOR ITEM-MISSING DATA
10.7 SAMPLING VARIANCE ESTIMATION FOR COMPLEX SAMPLES
10.8 SURVEY DATA DOCUMENTATION AND METADATA
10.9 SUMMARY
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER ELEVEN: PRINCIPLES AND PRACTICES RELATED TO ETHICAL RESEARCH
11.1 INTRODUCTION
11.2 STANDARDS FOR THE CONDUCT OF RESEARCH
11.3 STANDARDS FOR DEALING WITH CLIENTS
11.4 STANDARDS FOR DEALING WITH THE PUBLIC
11.5 STANDARDS FOR DEALING WITH RESPONDENTS
11.6 EMERGING ETHICAL ISSUES
11.7 RESEARCH ABOUT ETHICAL ISSUES IN SURVEYS
11.8 ADMINISTRATIVE AND TECHNICAL PROCEDURES FOR SAFEGUARDING CONFIDENTIALITY
11.9 SUMMARY AND CONCLUSIONS
KEYWORDS
FOR MORE IN-DEPTH READING
EXERCISES
CHAPTER TWELVE: FAQS ABOUT SURVEY METHODOLOGY
12.1 INTRODUCTION
12.2 THE QUESTIONS AND THEIR ANSWERS
REFERENCES
INDEX
WILEY SERIES IN SURVEY METHODOLOGY
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