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Index
Copyright
Introduction
How to Use This Book
PART 1 – Why Does Online Marketing Matter?
Chapter 1 – Shifting Consumer Behavior
Chapter 2 – Shifts in Technology
Chapter 3 – Globalization
Chapter 4 – Cost Savings
Chapter 5 – To Get Found and Grow Your Business
Part II – What is Available to You Online?
Chapter 6 - Social Media
Chapter 7 – Audio and Video
Chapter 8 – Blogging
Chapter 9 - Article Marketing and Social Bookmarking
Chapter 10- E-mail Marketing
Chapter 11 - Event Marketing
Chapter 12 - Search Engine Optimization
Chapter 13 - Advertising
Chapter 14 – Mobile Marketing
Part III – How Can You Get Started and Develop Your Plan?
Step 1 - Market Research
Step 2 - Develop Your Online Strategy
Step 3 – Choose Your Advertising
Step 4 - Scheduling
Step 5 - Getting Help
About the Author
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