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Index
Cover
Title
Copyright
Contents at a Glance
Contents
About the Author
Preface
Part 1: Site Setup
Chapter 1: Site Type and Niche
Site Type
Content and E-Commerce Sites
Site Niche
Niche Interest
Niche Popularity
Niche Competition
Chapter 2: Web Hosting
Reliability
Performance
Bandwidth
Web Space
Price
Other Services
Recommended Hosts
Chapter 3: Domain Name
Choosing a Proper Domain Name
Domain Age
Registration Period
Domain Extension
Finding Available Domain Names
Registering a Domain Name
Chapter 4: Site Structure
Content Management Systems
WordPress
Site Pages
Chapter 5: Site Design
Template
What Makes a Good Web Design
Elegance
Layout
Usability
Chapter 6: Performance
Analyzing Site Performance
YSlow
Page Size
W3 Total Cache
Page Caching
Content Delivery Network
Cache-Control Header
Compressing Components
Minimize HTTP Requests
Split Components across Domains
Preload Components
Link Prefetching
Post-Load Components
Cookie-Free Domains
CSS and JavaScript
CSS Sprites
Make JavaScript and CSS External and Single File
CSS on Top
JavaScript on Bottom
Minify JavaScript and CSS
Reducing Download Iterations
Image Optimization
Compare Results
Chapter 7: Validation
Code Validation
SEO Validation
Accessibility Validation
Browser Compatibility Testing
Usability Testing
Part 2: Onsite SEO
Chapter 8: Search Engines
Search Engine Comparison
Why Achieve Top Rankings
How to Achieve Top Rankings
Usefulness
Relevance
Reputation
Quality Factors
Chapter 9: Site SEO
Web Crawlers
JavaScript
Flash
Multimedia
Other Crawler Blocks
Canonical URL
Duplicate Content
Chapter 10: Keyword Research
SEO Competition
Secondary Keywords
Chapter 11: Using Keywords
Title Tag
Title Guidelines
Title Structure
Meta Tags
Meta Description
Meta Keywords
Heading Tags
Anchor Links
URL
Images
Keyword Rich Content
Chapter 12: Content
Content Types
Authoring High Quality Content
What to Write
Content Generation
Chapter 13: Content Pages
First Page Type
Free Content
Keyword Specific Content Pages
Content Update Frequency
Content Length
Structure Formatting
Style Formatting
Chapter 14: Navigation
Main Navigation
Footer Navigation
Search Navigation
Sequential Navigation
Breadcrumb Navigation
Contextual Navigation
Chapter 15: Navigation Pages
Second Page Type
Front Page
Search Result Page
Category Pages
Tag Pages
Sitemap
Part 3: Marketing
Chapter 16: Increasing Traffic
Offsite Promotion
Where does Traffic come from
Google Analytics
Google Webmaster Tools
Chapter 17: Link Building
About Back Links
Link Building Strategies
Traffic or Ranking
Discover Existing Back Links and Rankings
Measuring your Site Rank
Nofollow
Outgoing Links
Junk Sites
Buying Search Rankings
Chapter 18: Quality Links
Site Attributes
Page Attributes
Link Relevance
Anchor Text
Chapter 19: Artificial Link Building
Desired Back Link List
Competitor Analysis
Searching for Back Links
Back Link Tools
Adding Back Links
Profile
Posts
Comments
Guest Posts
Link Exchange
Username and Reputation
Natural and Artificial Links
Chapter 20: Natural Link Building
Quality Content
Link Baiting
Onsite Marketing
Social Media Links
PDF Printing
Link to Us Page
Support Us Page
Chapter 21: Directories
Free Directories
Paid Directories
Article Directories
Chapter 22: Social Bookmarking
Bookmarking Sites
Getting to the Front Page
Chapter 23: Social Networking
Register your Brand
How to Get Traffic from Social Networks
What to Post
When to Update
How to Get Followers
The Profile
Social Networking Sites
Is It Worth your Time?
Chapter 24: PPC
PPC Is Not for Everyone
Choosing a PPC Provider
Google AdWords
Determining a Visitor’s Worth
Advert Campaign
Advert Units
Advert Keywords
Advert Budget
Advert Tracking
Part 4: Monetization
Chapter 25: Profit
Keys to Making Money Online
Monetization Strategies
Income Comparison
Chapter 26: Donations
Increasing Donations
Evaluation
Chapter 27: Advertising
Google AdSense
AdSense Income
Increasing Revenue Per Click
Increasing Click-Through Rate
AdSense Formats
AdSense Positioning
Ad Integration
Ad Quantity
Ad Blocking
Chapter 28: Affiliates
Amazon Affiliate
Getting Paid
Affiliate Payment Models
Increasing Affiliate Sales
Affiliate Link Placements
Your Own Affiliate Program
Recruiting Affiliates
Chapter 29: Services
Manual Services
Automated Services
Chapter 30: Products
Digital Products
Physical Products
Market Demand Research
Product Marketing
Part 5: Conversions
Chapter 31: Stickiness
How Long are Visitors Staying
How to Keep Visitors at your Site Longer
Hook the Visitor
Linking Structure
Related Pages
Sequential Pages
Popular Pages
Interesting Links
Chapter 32: Return Visitors
Subscriptions
RSS Feeds
Email Newsletters
Social Networks
Encouraging Subscribers
Chapter 33: Sales Pages
Third Page Type
Sales Page Content
Product Name
Product Description
Product Benefits
Product Image
Product Purchase Button
Product Price
Informational Sales Page
Thank You Page
Multiple Products
Make it Easy to Order
Automated Payment System
Conversion Rate Optimization and Tracking
Chapter 34: Credibility
Credibility Indicators
Secure Ordering
Guarantees
Testimonials
Getting Testimonials
Where to Use Testimonials
Chapter 35: Credibility Pages
Fourth Page Type
About Page
Contact Page
FAQ Page
Privacy Policy Page
404 Page
Part 6: Conclusion
Chapter 36: Action Steps
Preparation
Site Setup
Site Design
Content Generation
Monetization Strategies
Marketing
Repetition
Multiple Sites
Web Entrepreneurship
Conclusion
Index
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