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Imperial Library
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Index
Cover
Title
Copyright
Toc
Introduction: Difficulties (and Benefits) of Going It Alone
Part I: Marketing and Selling Outside of Galleries
Chapter 1: Adjusting Expectations
Are You Being Realistic?
Marketing Artwork
A Short Course in Public Relations
What Does or Doesn’t Impress a Collector?
Signature Letters
Prizes and Awards
Is That an Insult?
Chapter 2: Juried Shows, Art Fairs, and Festivals
Selecting among the Many Fairs and Festivals
Is This Show for You
Online Jurying
A Last Word on Slides
Making Art Look Good
Talking to Collectors
Sidewalk Ordinances
Chapter 3: Open Studios
Open Studio Events
Turning Visitors into Buyers
Or, By-Invitation Open Studios
Studio Tours
Chapter 4: Exhibiting Art in Non-Art Spaces
Art Is Everywhere
Art in Health Care
Cruise Ship Art
Art in the State Capitol
Art Workshops
“Custom” Artists
Chapter 5: Web Sales
Internet Marketing
Some Risks in Selling Online
Internet Scams
Chapter 6: Alternative Galleries
Is This Vanity?
The Artist as Curator
Publish One’s Own Catalogue?
Galleries and Associations for Women
Chapter 7: Specialized Markets
Religious Art
Sports Art
Entering the Print Market
Remarques
Paying Artists in Proofs?
Tourist and Second Home Art
Working Small
Part II: Starting an Art Business
Chapter 8: Practical (and, Perhaps, Ethical) Considerations
Photographing Art
Are Artists Responsible for Their Art?
Framing and Matting Artwork
From an Exhibition Standpoint
From a Conservation Standpoint
Juried Show Etiquette
Chapter 9: Talking about Art, Talking about Money
The Question of Artist Statements
Pricing Art
Discounts?
Giving Artworks a Name
Chapter 10: Spending Money, Making Money
Artists and Advertising
Incorporating
Soliciting Investors
Chapter 11: Help That Is Tailored to Artists’ Needs
Workspaces and Residencies for Artists
Health Insurance for Artists
Artist Housing
Materials for the Arts Programs
Emergency Funds for Artists
Legal Assistance for Artists
Index
Books
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