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Index
Title Page
Copyright Page
Acknowledgments
Contents
Introduction
Disclaimer
1. Getting Started
Making Money from Photography
Shoot what you Know
10,000 Hours
How Good are you, Really?
2. Finding Work
Whom do you want to Work For?
Advertising and Design Agencies
Public Relations Companies
Editorial
Advertorial
Direct Clients and Corporate
Book Publishers
Record Companies
Image Libraries
Photographers’ Agents
Mark George
The Role of Photographers’ Agents
The Shoot Production Process
The Photographer Relationship
Keeping up with Technology
Advice to Photographers Starting out Today
Presenting your Work and Getting Noticed
Branding and promotion
Photography website
Search engine optimization
Website management
Print portfolio
Mobile media portfolios
Self-analysis and editing your portfolio
Photography directories and advertising
Newsletters
Exhibitions
Networking
Communication
Building a team
Awards and building on success
Self-funded projects
3. Setting up a Business
Getting Started
Types of Business
Sole Proprietor/Sole Trader
General Partnership
Limited Company (UK)
Corporations (US)
LLC (US)
Taxation
US State Sales Tax
UK Tax
Property Taxes
VAT
Employee Taxes
Allowable deductions
Accountancy and Record Keeping
Raising Money
Business Responsibilities
Employment
Assistants
Insurance
Equipment Insurance
Liability Insurance
Weather Insurance
Medical, Income Protection, and Disability Insurance
Career Objectives
Being your Own Boss
What’s the Plan?
Location
Professional Associations
Planning for your Future
Retirement savings
Certified Financial Planners
Peter Andreas
Working with Clients
4. Business Skills
Developing Good Production Skills
What’s the day rate?
The true cost of running a business
Estimating and Quoting on a Job
Breaking down the costs
Terms and Conditions
Paying Attention to the Details
Goodies and Extras
Invoicing and Expenses
Cash flow crises
Dealing with Clients
Knowing when to say no
Is Your Business Viable?
Identity Theft
Lawyers and How to Avoid Them
Job rejection
Supplier problems
Personality clashes
Image Library Submissions
Peter Hince
Image Library Work
Work with Queen
Underwater Photography
Underwater AD for Araldite
It’s your Copyright
Copyright Law
Copyright Duration
Digital Millennium Copyright Act (DMCA)
Who qualifies?
Work for hire
Copyright Registration
Moral rights
Client negotiations
Orphan Works
Secondary Rights
Adding copyright information
Picture Licensing Universal System (PLUS)
Creative Commons
Collecting Societies
5. Photographing People
Street Photography
Legality of Photographing in Public
Privacy Issues
Working with Models
Finding and Choosing Models
Booking models
Exclusive bookings
Model agency booking fee
Street castings
Planning a model shoot schedule
Shooting Tips
Working with Child Models
Child labor laws
Eric Richmond
Working on Location
Preproduction Work
Photographing Celebrities
Editorial Interviews
Commissioned Shoots
Jillian Edelstein
Truth and Reconciliation Hearings
New Technology
Greg Gorman
Books and Workshops
Digital Technology
6. Photographing on Location
Travel Planning
Road Travel
Air Travel
Accommodation
Customs and Carnets
Research
Location Services
Gaining Access
Keeping Safe
Preparing for the Unpredictable
Getting on with Your Crew
Thomas Fahey
On Location
Self-Promotion
Working Abroad as a Photographer
Liability insurance
Working for Foreign Clients
Processing payments
Marc Schlossman
Shooting on Location
Business Setup
Personal Work
Advice for Newcomers
Michael Clark
Working on Location
Image Library Work
Video
Business and Promotion
Looking to the Future
7. Technical Requirements
Camera Systems
Medium-Format Systems
Digital SLRS
Compact and Mirrorless Cameras
Computer Software
Image Editing
Digital capture comes of age
How much is it OK to retouch?
Image Management
Business Software
Setting up Internet accounts
E-mail
Data Security and Backup Strategies
Backup software
Reliance on Technology
Should you Rent or Buy?
Training
File Submission Standards
Color management
Meeting press standards
Sharpening
Automating the process
Supplying digital files that are acceptable for print
File naming
Charging for Digital Services
Jeff Schewe
Business Advice
8. In the Studio
Running your Own Studio
Should you Rent or Buy?
Financing a Studio Purchase
The hidden costs
Craig Robertson
Tabletop Sets
Technical Requirements
Equipping a Studio
Safety
Making a studio work
The Hire Studio Alternative
Efficient usage
Special Effects
Carl Lyttle
Early Career
Automotive Photography
CGI Work
Moofe
Landscape Work
Advertising and Promotion
Future of the Industry
Bob Marchant
Photographing Liquids
Storm in a Bottle
Luxury Yachts
Typesetters of the New Millennium
9. Art Photography
Fine Art Photography
Creating Certified Print Editions
Printing your own work
Outlets for Selling Prints
Artist’s Statement
Artist’s Resale Right (Droit DE Suite)
Book Publishing
Tim Flach
Fruit Bats
Tone Manipulation
Fine Art Sales
Julia Fullerton-Batten
Early Projects
Korea
In Service
Postproduction
Building a Fine Art Career
Charlie Waite
The Fine Art Market
Promoting Yourself as an Artist
Impact of Technology
10. New Media
New Ways of Working
Old Media vs. New Media
Video
Equipping for video
Dealing with the variables
Clive Booth
Working in Moving Images
Moving portraits
The challenges of moving images
Stills Work
Combined Production Service
Amadou Diallo
Smartphone Photography
Image Quality
Smartphones Used Commercially
Index
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