Tim Cook, The Genius Who Took Apple to the Next Level by Kahney, Leander -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Dedication Contents Introduction: Killing It Chapter 1: The Death of Steve Jobs

Cook the Cipher Jobs Resigns; Cook Is CEO The Death of Steve Jobs Running Steve Jobs’s Company Apple Is Doomed

Chapter 2: A Worldview Shaped by the Deep South

School Days Early Business Experience How Robertsdale Forged Cook’s Worldview Roots of Alabama Activism Hometown Nonhero Engineering at Auburn

Chapter 3: Learning the Trade at Big Blue

The Plant at Research Triangle Park Just-in-Time Manufacturing Cook’s First Job Cook’s High Potential Cook’s MBA Early Ethics IBM Social Life Promotions at IBM Cook Moves to Intelligent Electronics Cook Joins Compaq

Chapter 4: A Once-in-a-Lifetime Opportunity to Join a Near-Bankrupt Company

A Meeting of Minds: Cook Meets Jobs New Leader of Ops Goodbye, U.S. Manufacturing. Hello, China!

Chapter 5: Saving Apple Through Outsourcing

Foxconn Cook Climbs the Ladder Cook the Manager

Chapter 6: Stepping into Steve Jobs’s Shoes

Wooden as Pinocchio Early Setbacks Hiring and Firing Passed Peak Apple? Cook Starts to Change Apple Supply Chain Initiatives Success on the Horizon

Chapter 7: Finding His Feet with Hot New Products

Tax Dodging Mac Pro + iOS 7 iPhone 5S Sets Records A Good End to the Year WWDC—iOS 8 and a Health Push Angela Ahrendts Tim Cook’s Tim Cook Surprising Partnerships Partnership with IBM—iOS in Enterprise iPhone 6 and Apple Pay Embarrassing iOS 8.0.1 Bug Apple Pay Cook’s First Major Product: Apple Watch

Chapter 8: A Greener Apple

Pollution and Poison Change for the Better Dirty Data Cook Sets to Work Enter the EPA A Force for Good Cook Ramps Up Solar 100 Percent Renewable Closed-Loop Supply Chain Sustainable Forests A Dedicated CEO

Chapter 9: Cook Fights the Law, and Wins

Privacy Concerns San Bernardino Long-Running Debate The Firestorm The War Room No Privacy in America The Case Is Dropped Cook Doubles Down on Privacy

Chapter 10: Doubling Down on Diversity

Person of the Year Equality and Diversity Are Good for Business Innovation Through Diversity Promoting Women Apple’s Makeup Shareholder Pressure Cook’s Education Initiatives Sowing Early Seeds Accessibility

Chapter 11: Robot Cars and the Future of Apple

Future Initiatives Apple Park Campus Opening Not Everything Was a Success Fostering Collaboration It Seems to Be Working Enter the X, the Next-Gen iPhone

Chapter 12: Apple’s Best CEO?

Can Cook Innovate? Innovations Take Time Lessons Learned

Acknowledgments Notes Index About the Author