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In Demand
Copyright
Contents
In Demand…Here’s what Health Professionals are saying:
Introduction
Part 1
Values: Where Does Your Business Fit In?
Goals: Drifting by with No Aim
Emotional Intelligence – The Driving Force Behind Your Practice
Self-Image: Your Subconscious Beliefs Are Running Your Practice
Motivation or Inspiration – Are you Driven or Pulled?
Fear – The illusion’s That Hold You Back
Part 2
What Career Am I Really In?
So What Is the Problem in My Practice?
Let’s Talk Numbers
Your Specialty – You Can’t Be Everything to Everyone Every Time
The Four Golden Rules of Marketing Your Health Practice
Three Things Your Prospective Clients Want from You
Sell the Feeling: Connecting to Your Client’s Story
Invoking Curiosity: Triggering Your Clients to Take Action
Your Promise – the Reason Your Clients Will Choose You
Social Media And Online Marketing – Are You The Best Kept Secret?
Money: Is Your Guilt and Shame Capping Your Income?
About the Authors
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