Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Title Page
Copyright Page
Dedication
Contents
Foreword
Acknowledgments
Introduction
Chapter 1 Listen First, and Never Stop Listening
Chapter 2 Way Beyond “Women 25 to 54”: Define Your Target Audience Better Than Ever
Chapter 3 Use Social Network Ads for Much Greater Impact
Chapter 4 Think—and Act—Like Your Consumer
Chapter 5 Invite Your Customers to Be Your First Fans
Chapter 6 Engage: Create True Dialogue with, and Between, Your Customers
Chapter 7 Respond Quickly to All Bad Comments
Chapter 8 Respond to the Good Comments Too
Chapter 9 Be Authentic
Chapter 10 Be Honest and Transparent
Chapter 11 Should You Ask a Lot of Questions?
Chapter 12 Provide Value (Yes, for Free!)
Chapter 13 Share Stories (They’re Your Social Currency!)
Chapter 14 Inspire Customers and Influencers to Share Your Stories
Chapter 15 Integrate Social Media into the Entire Customer Experience
Chapter 16 Admit When You Screw Up, and Then Leverage Your Mistakes
Chapter 17 Consistently Deliver Excitement, Surprise, and Delight
Chapter 18 Don’t Sell! Just Make It Easy and Compelling for Customers to Buy
Conclusion: Just Be Likeable
Appendix: A Refresher Guide to the Social Networks That Matter Most
Notes
Index
← Prev
Back
Next →
← Prev
Back
Next →