[Dummies 01] • Business Funding for Dummies by Panzarino, Helene -- Read -- Imperial Library of Trantor

Index

Cover Title Page Table of Contents Introduction

About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go From Here

Part I: Getting Started on Funding Your Business

Chapter 1: Preparing for Funding at Any Stage of Growth

Understanding the Accepted Wisdom of Business Strategy Getting in Shape to Start Up Confirming Viability Going for Growth

Chapter 2: Recognising the Stages of Business Funding

Looking at Funding Needs and Risk Levels Starting with Seed Stage Understanding the Start-Up Stage Moving into Your Growth Phase Focusing on Improvement: The Established Stage Responding to the Signs of the Expansion Stage Preparing for the Exit Stage

Chapter 3: Preparing the Groundwork for Raising Funds

Setting Out a Clear Value Proposition Bringing in Marketing and Sales Demonstrating that You Have a Minimum Viable Product Sizing Up Your Market Explaining Barriers and Intellectual Property Introducing Management and the Team Creating Financials

Chapter 4: Becoming Investment Ready

Exploring the Basics of Investment Readiness Evaluating Your Attitude to Receiving Investment Approaching Investors Finding Investors Assessing How Much Money You Need Stress Testing Your Financial Plan Determining Your Best Source of Finance Reviewing Your Current Documentation

Part II: Creating a Compelling Funding Proposition

Chapter 5: Loving the Paperwork: Preparing Your Business Plan

Establishing Why You Need a Business Plan Writing Up Your Business Plan Using Business Planning Software Presenting Your Plan

Chapter 6: Creating a Winning Pitch

Exploring the Elements of a Winning Pitch Preparing Your Materials Deciding to Use Video

Chapter 7: Making a Successful Pitch

Practising Your Pitch Setting Clear and Realistic Objectives Understanding Your Investors

Chapter 8: Getting Help

Connecting with Government Services Choosing Business Associations Heading to Universities and Colleges Entering Incubators or Accelerators Assisting Inventors and Creators Helping Young Entrepreneurs

Part III: Exploring Your Funding Options

Chapter 9: Finding Free Money

Researching and Obtaining Grants Applying for Awards Being Nurtured by Nesta Raising Money from the Crowd Maximising Tax Credits

Chapter 10: Securing Early-Stage Funding

Starting Well by Preparing Well Getting Money into Your Business without Looking Outside Exploring External Sources of Early-Stage Funding Accepting Money from Friends, Family and Fools

Chapter 11: Securing Accelerator Finance

Comparing Accelerators and Incubators Exchanging Equity for Support Checking the Benefits Choosing and Being Chosen

Chapter 12: Considering Debt and Other Bank Funding

Explaining Debt Basics Borrowing from a Bank Approaching Niche Lenders Looking at Peer-to-Peer Lending Combining Debt and Equity

Chapter 13: Understanding Equity Funding

Understanding Equity and Debt Pitching to Angels Arriving at a Valuation Approaching High Net Worth Individuals Using Crowdfunding Getting the Timing Right for Venture Capital Funding Moving On to Private Equity Exploring Corporate Venturing Knowing the Equity Tax and Legal Framework Understanding the Seed Enterprise Investment Scheme Making the most of the Enterprise Investment Scheme Becoming Familiar with Term Sheets

Chapter 14: Considering Alternative Finance

Recognising the Rise of Alternative Funding Freeing Up Money in Unpaid Invoices Trying Trade Finance Accessing Asset-Based Finance Going Online to Platform Funders Looking at Differences in Digital Funding Considering Bonds

Part IV: Going for Growth

Chapter 15: Measuring Performance

Keeping Up with Key Performance Indicators (KPIs) Using Your Financials Mitigating Risk Assessing Your Performance in Your Market Enhancing and Measuring Your Value in the Marketplace

Chapter 16: Getting a Mentor

Looking at the Mentor/Mentee Relationship Finding a Mentor through a Trade Association Contacting Your Extended Network Engaging with a Business Support Scheme

Chapter 17: Exploring Strategies for Growth

Dealing with Financiers Post-Investment Expanding Organically or via Acquisition Looking at Debt Rounds and Reasons Considering a Public Listing Considering Your Exit Options

Part V: The Part of Tens

Chapter 18: Ten (Plus One) Pitfalls to Avoid

Knowing Too Little Being Complacent about Your Knowlege Being Overly Optimistic about Your Market Underestimating Funding Time Investing Too Little at the Start Forgetting How You Generate Profit Overvaluing Your Business Ignoring Accounting Forgetting Working Capital Choosing the Wrong Team Assuming Investors Read Your Plan

Chapter 19: Ten Things Funders Don’t Tell You

They Allow the Computer to Make Decisions They Work to Internal Bank Targets They Can Refer You to Other Funders They Ban Certain High-Risk Sectors They Use Ratios to Test Your Application They Rely on Credit Scoring Files They Classify Your Business They Investigate Your Background Fully How to Get the Best Rate How to Improve Your Credit Profile

Chapter 20: Ten (Plus One) Terms You Need to Know before Raising Start-Up Capital

Profit and Revenue Gross Profit Margin Cash Flow Working Capital Break-Even Analysis Balance Sheet Valuation Return on Investment Return on Equity EBITDA Personal Guarantee

About the Author Cheat Sheet Advertisement Page Connect with Dummies End User License Agreement

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