Don't Make Me Think, Revisited · A Common Sense Approach to Web Usability by Krug, Steve -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Dedication Page Contents Preface: About this edition

#1. Let’s face it: It’s old #2. The world has changed Don’t get me wrong...

Introduction: Read me first

The bad news: You probably don’t have a usability professional The good news: It’s not rocket surgery™ It’s a thin book Not present at time of photo Now with Mobile! One last thing, before we begin

Guiding Principles

Chapter 1. Don’t make me think!

“Don’t make me think!” Things that make us think You can’t make everything self-evident Why is all of this so important? So why, then?

Chapter 2. How we really use the Web

Chapter 3. Billboard Design 101

Conventions are your friends Create effective visual hierarchies Break up pages into clearly defined areas Make it obvious what’s clickable Keep the noise down to a dull roar Format text to support scanning

Chapter 4. Animal, Vegetable, or Mineral?

Some assistance may be required

Chapter 5. Omit needless words

Happy talk must die Instructions must die And now for something completely different

Things You Need to Get Right

Chapter 6. Street signs and Breadcrumbs

Scene from a mall Web Navigation 101 The unbearable lightness of browsing The overlooked purposes of navigation Web navigation conventions Don’t look now, but I think it’s following us Did I say every page? Now I know we’re not in Kansas The Sections The Utilities Just click your heels three times and say, “There’s no place like home” A way to search Secondary, tertiary, and whatever comes after tertiary Page names, or Why I love to drive in L.A. “You are here” Breadcrumbs Three reasons why I still love tabs Try the trunk test

Chapter 7. The Big Bang Theory of Web Design

And you have to do it...blindfolded The First Casualty of War But...the Home page? Really? How to get the message across Nothing beats a good tagline!™ Tagline? We don’t need no stinking tagline The fifth question Why Golden Geese make such tempting targets

Making Sure You Got them Right

Chapter 8. “The Farmer and the Cowman Should Be Friends”

“Everybody likes ________.” Farmers vs. cowmen The myth of the Average User The antidote for religious debates

Chapter 9. Usability testing on 10 cents a day

Repeat after me: Focus groups are not usability tests. Several true things about usability testing Do-it-yourself usability testing How often should you test? How many users do you need? How do you choose the participants? How do you find participants? Where do you test? Who should do the testing? Who should observe? What do you test, and when do you test it? How do you choose the tasks to test? What happens during the test? A sample test session Typical problems The debriefing: Deciding what to fix Alternative lifestyles Try it, you’ll like it

Larger Concerns and Outside Influences

Chapter 10. Mobile: It’s not just a city in Alabama anymore

What’s the difference? It’s all about tradeoffs The tyranny of the itty-bitty living space Breeding chameleons Don’t hide your affordances under a bushel No cursor = no hover = no clue Flat design: Friend or foe? You actually can be too rich or too thin Mobile apps, usability attributes of Delightful is the new black Apps need to be learnable Apps need to be memorable, too Usability testing on mobile devices The logistics of mobile testing My recommendations Proof of concept: My Brundleyfly camera Finally...

Chapter 11. Usability as common courtesy

The reservoir of goodwill Things that diminish goodwill Things that increase goodwill

Chapter 12. Accessibility and you

What developers and designers hear What designers and developers fear The truth is, it can be complicated The four things you can do right now #1. Fix the usability problems that confuse everyone #2. Read an article #3. Read a book #4. Go for the low-hanging fruit

Chapter 13. Guide for the perplexed

Ya gotta know the territory The usual advice If I were you... Resist the dark forces A few definitive answers

Acknowledgments Index Also Available