The Good Fail by Latman, Richard Keith -- Read -- Imperial Library of Trantor

Index

Cover Contents Title Copyright Dedication Preface Introduction Chapter 1: Against All Odds

Overnight Upheaval Growing Independence Feeling Left Out Crying for Attention Talking My Way into College

Chapter 2: Out of My League

Overachiever Goes to Jail A New Career Begins The Car Business, Round 1 A Business Idea Is Born Am I Funny? Pay for Performance West Coast Bound My Stint in Publishing A New Partner

Chapter 3: From Brides to BeOS

A Rocky Start Bridal Politics Shifting Focus Unexpected Demand From Gowns to Graphical User Interfaces

Chapter 4: Catching the Wave

The Seedier Side of the Business Microworkz’s Rapid Rise Twenty-First Century Revenue Sources Free PCs The Pull of Being Connected Tapping into a New Market of Computer Owners The Start of the Roller Coaster Pioneer of the Alternative Revenue Stream

Chapter 5: Too Much Too Soon

New Voices in Management A Personal Life Going Haywire

Chapter 6: The Fall

A Speed Bump Sourcing from China A Failed Mutiny A Mole Discovered A Different Market Piling On Out of the Frying Pan and into the Fire The Back Story The Slowdown A Possible Way Out

Chapter 7: iToaster

Taking Back Control The Rollout Electronics Boutique Grasping at Straws

Chapter 8: Moving On

Starting Over And Over . . . And Over . . . Crying Uncle Marketing Success Round Three Opportunity Walks Through the Front Door A New Start

Chapter 9: Redemption

My Marketing Methodology A Turning Point Shifting Gears The Certification Conundrum Haunted by the Past Personal Struggles Déjà Coup Fighting Fire with Fire Putting Down New Roots The Future

Epilogue Appendix About the Author