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Index
Lean UX: Applying Lean Principles to Improve User Experience
Dedication
Praise for Lean UX
Foreword
Preface
What Is Lean UX and How Is It Different?
Who Is Lean UX For?
What’s In It for You?
A Note from Jeff
A Note from Josh
From Jeff and Josh
I. Introduction and Principles
1. Why Lean UX?
2. Principles
The Three Foundations of Lean UX
Principles
Principle: Cross-Functional Teams
Principle: Small, Dedicated, Colocated
Principle: Progress = Outcomes, Not Output
Principle: Problem-Focused Teams
Principle: Removing Waste
Principle: Small Batch Size
Principle: Continuous Discovery
Principle: GOOB: The New User-Centricity
Principle: Shared Understanding
Principle: Anti-Pattern: Rockstars, Gurus, and Ninjas
Principle: Externalizing Your Work
Principle: Making over Analysis
Principle: Learning over Growth
Principle: Permission to Fail
Principle: Getting Out of the Deliverables Business
Wrapping Up: Principles
II. Process
3. Vision, Framing, and Outcomes
Assumptions
Method: Declaring Assumptions
Who
Preparation
Method: Problem Statement
Problem statement template
Prioritizing assumptions
Hypotheses
Subhypotheses: Breaking the Hypothesis Down into Smaller Parts
Completing Your Hypothesis Statements
Outcomes
Personas
Proto-Personas
Persona Format
Persona Creation Process
Features
Feature Brainstorming Process
Assembling Your Subhypotheses
Conclusion
4. Collaborative Design
Collaborative Design in Practice
Design Studio
Running a Design Studio
Process
Supplies
Problem definition and constraints (15–45 minutes)
Individual idea generation (10 minutes)
Presentation and critique (3 minutes per person)
Iterate and refine (5–10 minutes)
Team idea generation (45 minutes)
Style Guides
Creating a Style Guide
Maintaining a Style Guide
Case Study
What Goes Into a Style Guide?
Characteristics of a Successful Style Guide
Accessible
Continually improved
Actionable
How Do You Create a Style Guide?
Maintaining a Style Guide
Not Just for Designers
A Word about Live Style Guides
Collaborating with Geographically Distributed Teams
Worldwide Collaborative Design Session
Setup
Priming the pump with affinity mapping
Design Studio with remote teams
Wrapping Up: Collaborative Design
5. MVPs and Experiments
About MVPs and Experiments
The Focus of an MVP
Creating an MVP
Prototyping
Low-Fidelity Prototypes: Paper
Pros
Cons
Low-Fidelity Prototypes: Clickable Wireframes
Pros
Cons
Tools for creating low-fidelity clickable wireframes
Mid- and High Fidelity Prototypes
Pros
Cons
Tools for creating mid- and high-fidelity clickable wireframes
Coded Prototypes
Hand-coded and live-data prototypes
Pros
Cons
What Should Go Into My Prototype?
Demos and Previews
Putting It All Together: Using a Prototype MVP
Non-prototype MVPs
Types of Non-Prototype MVPs
Hybrids and Creativity
Conclusion
6. Feedback and Research
Continuous and Collaborative
Collaborative Discovery
Collaborative discovery in the field
Collaborative discovery: an example
Continuous Discovery
Continuous discovery in the lab: three users every Thursday
Simplify Your Test Environment
Who Should Watch?
A Word about Recruiting Participants
Case Study: Three Users Every Thursday at Meetup
Making Sense of the Research—A Team Activity
Confusion, Contradiction, and (Lack of) Clarity
Identifying Patterns over Time
Test Everything
Sketches
Static Wireframes
High-Fidelity Visual Mockups (Not Clickable)
Mockups (Clickable)
Coded Prototypes
Monitoring Techniques for Continuous, Collaborative Discovery
Customer Service
Onsite Feedback Surveys
Conclusion
III. Making It Work
7. Integrating Lean UX and Agile
Some Definitions
Beyond Staggered Sprints
Building Lean UX into the Rhythm of Scrum
Themes
Kickoff Sessions for Sketching and Ideation
Iteration Planning Meeting
User Validation Schedule
Participation
Design Is a Team Sport: Knowsy Case Study
The Innovation Games Company
A Shared Vision Empowers Independent Work
Breaking the Design Bottleneck
The Outcome
Beyond the Scrum Team
Conclusion
8. Making Organizational Shifts
SHIFT: Outcomes
SHIFT: Roles
SHIFT: New Skills for UX Designers
SHIFT: Cross-Functional Teams
SHIFT: Small Teams
SHIFT: Workspace
SHIFT: No More Heroes
No More BDUF, Baby
SHIFT: Speed First, Aesthetics Second
SHIFT: Value Problem Solving
Shift: UX Debt
SHIFT: Agencies Are in the Deliverables Business
A Quick Note about Development Partners
SHIFT: Working with Third-Party Vendors
SHIFT: Documentation Standards
SHIFT: Be Realistic about Your Environment
SHIFT: Managing Up and Out
A Last Word
Conclusion
A.
Index
About the Author
Copyright
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