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Index
1 So What’s Your Story?
2 Fire in the Belly—Personal Persuasion
3 Brush Fires—Motivating the Masses
4 Everyone Is a Hero—How Stories Build Trust
5 Finding Common Ground
6 Sticky Stories: Memory, Emotions, and Markets
7 First You Invent the Disease
8 Under the Radar
9 The Storytelling Space
Further Reading
Searchable Terms
Acknowledgments
About the Authors
Cover
Copyright
About the Publisher
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