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Index
Cover Additional Praise for Goliath's Revenge Foreword Chapter 1 How Much Time Do You Have?
Rewriting David versus Goliath The Resurgence of General Motors The Six Rules of Goliath’s Revenge How Much Time Have You Got? Time to Jump In
Chapter 2 The Incumbent’s Advantage
Your Crown Jewels Self-Funding Innovation Brand Reach Existing Customer Relationships Installed Base Data Sets Blocking Patents Standards Influence What Are Your Crown Jewels?
Chapter 3 Winner Takes Most
The End of Average The Retail Industry: A Cautionary Tale The Customer Expectation Ratchet Why Time Is of the Essence Note
Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes
Pick a Destination: Thinking Customer-In Plan Your Journey: The Stairway to Value Get Going: Whole Offers by Step Rule 1: Company and Career Readiness
Chapter 5 Rule 2: Pursue Big I and Little I Innovation
Differentiate Big I from Little I Nurture a Company-wide Innovation Culture Act Fast on Little I Opportunities Unlock the Power of And Launch Your Venture Investment Board Run the Big I Relay Race Mastercard Pursues Both Big I and Little I1 Stress-Test Your Innovation Program Rule 2: Company and Career Readiness Note
Chapter 6 Rule 3: Use Your Data as Currency
Some Historical Context Build Your Data Balance Sheet Value Data Optionality Maximize Return on Data The Weather Channel Rule 3: Company and Career Readiness Note
Chapter 7 Rule 4: Accelerate through Innovation Networks
Overcome the Curse of We Know Everything Open Up Innovation Channels Become Easy to Innovate With Expand Your Corporate Development Toolkit NASA Opens Up Rule 4: Company and Career Readiness Notes
Chapter 8 Rule 5: Value Talent over Technology
How Penn Medicine Is Changing Healthcare Honor Institutional Knowledge Go Beyond 3D Digital Roles Invest in Preemptive Skill Development Value Venture General Managers Optimize the AI-Human Balance Improve Your Digital Dexterity Rule 5: Company and Career Readiness
Chapter 9 Rule 6: Reframe Your Purpose
Raise Your Sights Answer the Five Whys Embrace Smart Cannibalization Engage the Next Generation Align Top Down Lead by Example Discovery Reframes Its Purpose1 Rule 6: Company and Career Readiness Note
Chapter 10 Company View: Your Disruptor’s Playbook
You Are Not Too Late Your Disruptor’s Playbook Mastercard Executes Its Disruptor’s Playbook Prioritizing Your Initiatives Making Mid-Course Adjustments Note
Chapter 11 Career View: Disrupt Yourself
Professional Readiness for the Six Rules Balancing Your Triple Bottom Line Navigating Choppy Waters Your Purpose and Headline Your Personal Action Plan The Time Is Now
Appendix: Goliath’s Revenge Rule Templates About the Authors Index Wiley End User License Agreement
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