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Index
Copyright Page Dedication Contents List of figures and tables Preface 1. An introduction to intellectual property
What is intellectual property? Forms of protection Building IP into a business strategy
2. Patents
What kinds of invention can be patented? When should a patent be obtained? The rights granted by a patent Remedies for patent infringement Validity and value
3. Trademarks
How is a trademark obtained? The registration process The rights of a trademark owner Remedies for trademark infringement Value and strength Trade dress and passing off Using other people’s trademarks
4. Copyright
How is copyright obtained? The rights of the copyright owner Remedies for copyright infringement Value and strength Open-source and copyleft software Authors’ moral and other rights Clearing rights
5. Design rights
How are design rights obtained? International protection Other forms of protection Value and strength
6. Trade secrets
What is a trade secret? How are trade secrets created? How are trade secrets protected? Trade secret versus patent Unauthorised use or disclosure Value and strength
7. IP and the internet
Trademark and domain name strategies Websites, e-commerce and privacy Cybercrime, trade secrets and hacking Copyright and piracy An internet infringement strategy
8. Who owns IP?
Patents Trademarks Copyright Design rights Trade secrets Corporate structure and taxation
9. What IP costs to obtain, maintain and enforce
Patents Trademarks Copyright Design protection Trade secrets
10. IP’s role in protecting product sales
Patents as a barrier to entry Trademarks as a barrier to entry Copyright as a barrier to entry Design rights as a barrier to entry Trade secrets as a barrier to entry
11. IP as a revenue generator
Strategic management of patents The value of a patent as a litigation asset Patent assertion entities Deciding a strategy Trademark licensing Copyright and revenue generation
12. Licensing transactions
Crucial terms Issues specific to particular types of licence Liability Bankruptcy Legal limitations on licence terms
13. The market for IP: how IP rights are bought and sold
Patents Trademarks Copyright Transferring IP rights Acquiring IP rights
14. Valuing IP
Accounting treatment of intellectual property Valuation methodologies Valuing early-stage technologies Valuing brands
15. Using IP to raise finance
Legal process and technicalities Where IP is used as collateral International developments IP and raising equity
16. Developing an IP strategy
IP audit and establishing ownership Risk mitigation Protecting a company’s products Strategic IP management Governance
Executive summary Glossary Notes Useful resources Index
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