Adobe® Target Classroom in a Book® by Hawkins, Brian -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Acknowledgments Contents Getting Started

Who is this book for? What’s in the book? About Classroom in a Book Prerequisites Additional resources

1. Adobe Target and Optimization Today

What is testing? What is optimization? Adobe Target: Key concepts that enable testing Where to start Understanding your digital properties’ goals Best practices Summary Review questions Review answers

2. Enabling Optimization with the Mbox

How the mbox works Giving data to the mbox Managing mboxes Summary Review questions Review answers

3. Using Target Standard

What’s new Creating activities Working with the Visual Experience Composer Audiences Content When to use Target Standard vs. Advanced What’s coming? Summary Review questions Review answers

4. Activities: Key Tools in Your Optimization Tool Belt

Activity themes Activity types Creating an activity Best practices Summary Review questions Review answers

5. Segmentation and Targeting

Defining an audience Using segmentation Targeting segments Best practices Summary Review questions Review answers

6. Understanding Test Results: Real-time Reporting

Taking action Reporting in Target Advanced Reporting in Target Standard What’s new Summary Review questions Review answers

7. The Adobe Target Profile: The Key to Advanced Optimization

Understanding the profile How to create profile attributes How to use profiles Using profile attributes as tokens Best practices Summary Review questions Review answers

8. Exploring the Adobe Target Mechanics

User management Testing content Collaborating Monitoring mbox usage Adding plug-ins Using APIs Summary Review questions Review answers

9. Speeding Up with Automation

Automating optimization Targeting to the individual Making Recommendations What’s coming Summary Review questions Review answers

10. Adobe Target and Tag Management: The Future of Testing

What is a tag management system (TMS)? Leveraging TMS for implementation Mboxes love data Advanced use cases Best practices Summary Review questions Review answers

11. Integrating with the Adobe Marketing Cloud

The Adobe Marketing Cloud Integrating with Analytics Integrating with Experience Manager Integrating with Audience Manager What’s coming in the Marketing Cloud Summary Review questions Review answers

A. Interviews with Target Professionals

Jinzhou Huang Ralph Stamm Krista Seiden Kimen Warner

Index