Volunteer Engagement 2.0, Ideas and Insights Changing the World by Rosenthal, Robert J. -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Dedication About the Book Foreword Introduction Part One: Changing Times

Chapter 1: Big Shifts That Will Change Volunteerism for the Better

Today's Consumer Is Tomorrow's Volunteer What Can Volunteerism Lose to Win? Big Trend: New Insights from Brain Science Big Trend: Demographic and Generational Changes Big Trend: Technological Advances Big Trend: Workplace Shifts Change for the Better Notes

Chapter 2: A History of Change in Volunteer Engagement

The Obstacle of Vocabulary The Stages of Creating Change The Emergence of a Profession The Quest for the Next New Thing When Volunteers Resist Change The Leader of Volunteer Engagement as a Facilitator of Change Looking into the Crystal Ball Notes

Chapter 3: Debunking the Myths of Volunteer Engagement

Revealing the Five Myths of Volunteer Engagement Debunking the Myths Conclusion Notes

Chapter 4: Rethinking the Status Quo

More Than Just a Tagline Principles for Reimagining Volunteering and Service Rethinking Your Own Status Quo Notes

Chapter 5: Engaging Millennial and Younger Volunteers

Going After Younger Volunteers Is a Smart Strategy Younger Volunteers Respond to Different Outreach Methods Key Takeaways Conclusion Notes

Chapter 6: The Great Boomer Volunteer Revolution: Boom or Bust?

Introduction: Two Boomers Ride the Bus “Here Come the Boomers”—The Anticipated Volunteer Revolution The Great Recession Rewrites Retirement Plans—and More? Boomer Terms of Engagement Seeing the Challenge as an Opportunity: One Organization's Success Story Leveraging Success and Scaling Up The Combination to Unlock Success Boom or Bust? Notes

Part Two: Changing Relationships

Chapter 7: Keeping the Volunteers You Have

Retention by the Numbers The Volunteer Experience Retention versus “New Blood” Technology—The Good and the Bad Retention—A Process to Maximize Volunteer Talent Conclusion Notes

Chapter 8: Wholly Engaged: Integrating Volunteer and Donor Programs

Same Mission, Similar Work Stewarding the Relationship Movin' On Up Buckets and Silos Listen and Learn Bringing It All Together Notes

Chapter 9: A New Engagement Model for the Internet Era

The Power of the New Engagement Don't Be the Change, Be the Solution Expanding Our Engagement Model Conclusion: Beyond the Next Million Mozillians Notes

Chapter 10: Meet Your New Board

Engaging Your New Board Members Retaining Your New Board Members Finding Your New Board Members Notes

Part Three: Changing Technology

Chapter 11: Volunteer Engagement on the Social Web

How Does Social Media Fit In? Volunteers in Your Community Social Media for Volunteer Recruitment Social Media for Volunteer Management Social Media for Volunteer Retention Putting Safety First in Social Media Conclusion Notes

Chapter 12: Microvolunteering for Big Impact

So What Is Microvolunteering? The Rise of Microvolunteering and Why You Should Be Interested How Do I Tap Into Microvolunteering? Marketing Microvolunteering What's Next in Microvolunteering Ride the Wave Notes

Chapter 13: Virtual Volunteering: Are We Finally Ready to Talk about Direct Service?

A Well-Established Practice Keys to Success Conclusion Notes

Chapter 14: Getting the Most Out of Hackathons for Social Good

What Is a Hackathon? How Did Hackathons for Good Originate? The Opportunity of Hackathons for Good When Does a Hackathon Make Sense (and When Doesn't It?) Inside a Typical Hackathon Getting Your Hack On Notes

Part Four: Changing Corporate Perspectives

Chapter 15: The Power and Unrealized Promise of Skilled Volunteering

Volunteerism: An Abundant—and Largely Untapped—Resource Who Are the Professionals Who Want to Volunteer Their Skills? Are Skilled Volunteers Really for Everyone? Skilled Volunteering Success Stories Skilled Volunteering Is for Everyone Notes

Chapter 16: Partnering with Workplace Volunteer Programs

How to Be a Great Partner (and Get Everything You Want in Return) First, Know Your Stuff Know Your Story Next, Let Them Fall in Love A “Both/and” Approach Finally, the First Stage A High Calling Notes

Chapter 17: Becoming Powered by Pro Bono

What Is Pro Bono Today? Why Do We Need Pro Bono? Hallmarks of Good Pro Bono Making Pro Bono Work for You Scoping: Setting Clear Goals for Pro Bono Securing Resources: Getting the Right Pro Bono Provider Managing: Keeping a Project Rolling Scaling: Making a Habit of Pro Bono Next Steps: Where Do You Go from Here? Notes

Chapter 18: How to Get the Right Pro Bono Expertise for the Job

The State of Pro Bono Today AWESOME Cause: Investing in Pro Bono Road Map for Pro Bono Partnership: How to Get to the Happy Place Engage with Purpose Notes

Chapter 19: Volunteering and the Future of Cause Marketing

What Is Cause Marketing? Goodpocalypse: The Future of Cause Marketing A New Breed of Volunteers: Halopreneurs What Nonprofits Need to Do Now How to Thrive in a World Turned Right-Side Up The Rising Tide That Lifts All Boats Notes

Part Five: Changing Strategies

Chapter 20: Measuring the Volunteer Program

Why Measure Your Volunteer Program? Measurement Helps You Understand Impact Becoming a Data-Informed Organization Summary Notes

Chapter 21: The New Volunteer Manager's Toolkit

Which Road Are You On? What Engagement Means in Volunteering Recruiting the New Volunteer Engaging the New Volunteer The Art of Saying No Collaboration Doesn't Mean “No Rules” What If…? Planning for When Things Go Wrong Putting the Pieces Together Getting Started Note

Chapter 22: National Service for the Twenty-First Century

Volunteering Is in America's DNA Maximizing the Volunteer Experience Opening the Door to Partnerships Connecting People to Their Passion Developing Leaders Fostering Innovation A New Blueprint for the Twenty-First Century Expanding Nonprofit Capacity Together Notes

Chapter 23: Service Enterprises: Strategic Human Capital Engagement

What's a Service Enterprise? Reinvigorating the Volunteer Field—How Service Enterprises Advance Our Work Our Evolving Field—A Call to Action Notes

Chapter 24: Leading Big Volunteer Operations

Stepping Outside the Vacuum What We Learned That Works Your Role as the Volunteer-Engagement Project Leader Key Takeaways

Chapter 25: Taking Charge of Your Professional Development

My Journey Thinking Broadly For Once It's About You—and Your Power Tips for Getting Started A Foundational Resource Invest in Yourself Notes

Afterword About the Editor Index End User License Agreement

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