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Index
Cover
Title Page
Copyright
Rich and Judy McKay
Praise
Introduction: Focus on Others
Section One: Your Content
Chapter 1 What Do You Mean by That? Conveying a Clear Message
Keep It Short
Use Simple Language
Focus On The Audience
Chapter 2 Once Upon a Time . . . Telling Engaging Stories
The Process
Chapter 3 A Place for Everything Organizing Your Content
The Informative Format
The Persuasive Format
Section Two: Your Oral Communication Skills
Chapter 4 Stand Up and Stand Out Making the Most of Your Body Language
Voice
Body Language
Chapter 5 Are You Just “Waiting to Talk”? Listening to Understand
Maintain Eye Contact And Posture
Take Notes
Change The Norm
Ask Probing Questions
Confirm And Clarify
Chapter 6 See It. Save It. Say It. Delivering from Notes and Visuals
Delivering From Notes
Delivering From Visuals
Chapter 7 What If They Ask You Something You Don’t Know? Responding to Questions
Listen to the Entire Question
Gain Time to Think
Answer and Reaffirm Your Main Point
Ask for the Next Question
Respond to Emotion
Section Three: Your Written Communication Skills
Chapter 8 Challenge Every Word Editing for Clarity
Get Rid of the Clutter
Cut Wordy Expressions
Use the Best Possible Words
Put the Actor in the Right Place in the Sentence
Chapter 9 Form Follows Function Structuring Your Documents
Persuading
Informing
Chapter 10 Make It Easy Creating Reader-Friendly Documents
Personal Pronouns
Write Short Sentences
Vary Your Sentence Length
Don’t Overwhelm the Reader
Chapter 11 Hit Send with Confidence Writing Emails That Resonate
Structure and Content
Other Considerations
Manage Expectations
Set The Right Tone
Section Four: Your Interactions
Chapter 12 It’s a Dialogue, Not a Monologue Conducting Effective Client Meetings
Before The Meeting
During The Meeting
After The Meeting
Summary
Chapter 13 You Can’t Do It All Delegating Successfully
The “WHO” AND THE “HOW”
How Does This Play Out In Light Of Your Communication Style?
Chapter 14 Do You Have a Minute? Sharing Meaningful Feedback
Giving Feedback
Receiving Feedback
Chapter 15 Raise Your Glass Giving Toasts
Chapter 16 Pass the Mic Handling Introductions
Planning Your Introduction
Moderating A Panel Discussion
Being Introduced
Chapter 17 The Possibilities Are Endless Facilitating Brainstorming Meetings
Generate Ideas
Section Five: Your Leadership
Chapter 18 Inspire and Influence Leading Others
Your Values
Your Plan
Your Actions
Summary
Chapter 19 From Invincibility to Authenticity Showing Vulnerability
Fear Of Being Exposed
Fear Of Being Rejected
Fear Of Being Hurt
About Exec|Comm
About the Author
Acknowledgments
Grammar Guidelines for Personal Pronouns
Video Resources
Index
EULA
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