The Right It by Savoia, Alberto -- Read -- Imperial Library of Trantor

Index

Cover Title Page Dedication Epigraph Contents Prelude Book Overview Part I: Hard Facts

1: The Law of Market Failure

Failure Is Not an Option—Not! The Law of Market Failure Market Failure and Success Defined Market Failure Statistics The Success Equation Too Smart to Fail? Failophobia FLOP

2: The Right It

The Wrong It Thoughtland Hocus-Pocus Focus Groups The Four Trolls of Thoughtland Thoughtland and False Positives Thoughtland and False Negatives Escape from Thoughtland

3: Data Beats Opinions

Other People’s Data You Must Get Your Own DAta Quick Recap

Part II: Sharp Tools

4: Thinking Tools

Market Engagement Hypothesis Say It with Numbers Hypozooming

5: Pretotyping Tools

The IBM Speech-to-Text Example Pretotyping In Search of Pretotypes The Mechanical Turk Pretotype The Pinocchio Pretotype The Fake Door Pretotype The Facade Pretotype The YouTube Pretotype The One-Night Stand Pretotype The Infiltrator Pretotype The Relabel Pretotype Pretotyping Variations and Combinations What Makes a Pretotype a Pretotype

6: Analysis Tools

The Skin-in-the-Game Caliper The TRI Meter

Part III: Plastic Tactics

7: Tactics Toolkit

Tactic 1: Think Globally, Test Locally Tactic 2: Testing Now Beats Testing Later Tactic 3: Think Cheap, Cheaper, Cheapest Tactic 4: Tweak It and Flip It Before You Quit It

8: Complete Example: BusU

Thinking Clearly About Our Idea Time to Test Analyzing and Iterating A Lucky Break A Few Notes About the BusU Example

9: Final Words

The Right It: A Recap What to Build?

Acknowledgments Glossary About the Author Copyright About the Publisher