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Index
Cover Page
Title Page
Copyright Page
Dedication
Contents
Preface
Introduction: Eight Keys to Ending Poverty
Part One Only Business Can End Poverty
1 “ The Poor Are Very Different from You and Me”
2 What Is Poverty?
3 What Can Government and Philanthropy Do?
4 Why Business Is Best Equipped to Fight Global Poverty
Part Two Zero-Based Design and the Bottom Billions
5 What to Do Before You Launch Your Business
6 The Ruthless Pursuit of Affordability
7 Zero-Based Design in Practice: Low-Cost Drip Irrigation
8 Design for the Market
9 Zero-Based Design in Practice: A Cautionary Tale
10 Design for Scale
11 Zero-Based Design in Practice: Safe Drinking Water for Small Villages
12 Design for Delivery the Last 500 Feet
13 Building a Mission-Driven Global Business
Part Three Opportunities Abound
14 It’s Your Turn Now
Takeaways
What We Say to Critics
Notes
Acknowledgments
Index
About the Authors
Discussion Guide
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