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Imperial Library
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Index
Cover
Title Page
TABLE OF CONTENTS
FOREWORD BY DIANE VON FURSTENBURG
INTRODUCTION
INSTA TERMS
1 THE INS & OUTS OF INSTAGRAM
Camera Phone 101
What’s in a Name: Choosing Your Handle Wisely
Leading Through Following: People You Want to Know
Curating the Ultimate Grid
2 CAPTURE YOUR STYLE
Party On: Composing Photos for Fashion Events and Beyond
Editing Your Photos (And What Apps to Use)
Outfit Shots and Selfies: Perfecting Them Both
Social Media: Your Style Showcase
#OOTD Arsenal
#OOTD Drills
#Selfie School
3 BECOME A STORYTELLER
Apple vs. Arm Swag: Choosing Your Subjects Wisely
Food, Travel, and Décor: Your Daily Diary
Storytelling Through the Grid
Flat Lays and Product Shots: The Good, Bad, and Ugly
Avoiding Insta Clichés
#InstaGuide: Using Instagram to Explore Cities and Discover Great Food
4 FIND & GROW YOUR AUDIENCE
Hashtag vs. Geotag and What It All Means
Tagging and Mentions: Your Social Shout-Outs
Leading the Conversation
Timing Is Everything
5 INSTAGOLD
Affiliate Programs
Working with Brands
Branded Posts
Takeovers
Pricing
NEXT STEPS
ACKNOWLEDGMENTS
INDEX
Copyright Page
About the Author
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