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Index
Cover Halftitle Page Title Page Contents  List of Figures Preface Acknowledgments 1. Introduction–Fashion Journalism: Fun–Not Frightening
Aims and objectives
Part One: Understanding Print Journalism
2. The History of Print Journalism–From Written to Printed Media
The origins of the “media” as a system of communication Leo Tolstoy: The expression theory of art The “written” and the “printed” media Marshall McLuhan: The medium is the message, but what does it mean? From the “written” to the “printed” media: The invention of the printing press A radical invention: News in print! The first journalist: Pietro Aretino Taverns and the news The emergence of the pamphlet and news-book The first forms of newspapers: Corantos, manuscript, and printed newssheets The first “real” newspapers: The Paris and Oxford/London Gazettes Understanding print culture A publication fit for the educated few: The magazine Women and writing
3. A New Profession: The Journalist
The broadsheet The tabloids The academic world and the media
Part Two: Understanding Fashion Journalism
4. Fashion Journalism: History
How did it all begin? The twentieth century: New departures for the fashion magazine
5. Fashion Journalism: Theory
What is theory? Fashion theory: Do we need it? Conclusion
6. Fashion Journalism: Practice
Hard news? The feature The interview and profile The review
Conclusion Bibliography and further reading Index Imprint
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