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Index
Cover
Title
Copyright
Dedication
Contents
List of Illustrations
List of Tables
Preface
Acknowledgments
Introduction
1 The Economic Approach to the Study of Wine
2 The Wine Product
3 Wine Sensory Characteristics
4 Grape Growing
5 Grape Markets and Supply Cycles
6 Wine Production
7 Bulk Wine, Private-Label Wine, and Wine Alcohol
8 Wine Distribution and Government Regulation
9 The Wine Firm
10 Wine-Firm Behavior
11 The Wine Consumer and Demand
12 The Wine Consumer, Quality, and Price
13 The Globalization of Wine
Conclusion
Notes
References
Index
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