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Index
Facebook Marketing for Dummies
About the Authors
Dedication
Authors’ Acknowledgments
Contents at a Glance
Table of Contents
Introduction
About This Book
Foolish Assumptions
Conventions Used in This Book
What You Don’t Have to Read
How This Book is Organized
Part I: Getting Started on Facebook
Part II: Putting Facebook to Work
Part III: Strategies for Advertising Success
Part IV: Riding the Facebook Viral Wave
Part V: The Part of Tens
Icons Used in This Book
Where to Go from Here
Part 1: Getting Started on Facebook
Chapter 1: Introducing Facebook Marketing
Building a Presence on Facebook
Chasing the Changing Demographic
Homesteading on a Facebook Page
Who Uses Facebook Pages?
Why Create a Facebook Page?
Chapter 2: Joining the Facebook Community
So, What Took You So Long?
Networking in Facebook
Getting Started on Facebook
Logging into Facebook
Finding Friends for Fun and Profit
Chapter 3: Finding Your Way Around
The Home Page
The Top Navigation Toolbar
The Bottom Navigation
Part II: Putting Facebook to Work
Chapter 4: Creating a Page for Your Business
What Are Facebook Pages?
Creating Your Facebook Page
Finding Fans for Your Page
Viral Marketing with Pages
Finding Pages on Facebook
Chapter 5: Developing a Facebook Marketing Plan
Defining Your Audience
Defining Your Marketing Goals
Crafting Your Message
Applying Your Facebook Marketing Tactics
Integrating Your Online and Offline Campaigns
Chapter 6: Promoting Your Page
Positioning Your Page
Generating Stories for Your Wall
Sharing Your Page
Adjusting Your Page Settings
Leveraging Your Offline Customers
Checking Out Seven Free Ways to Market Your Page with Facebook
Chapter 7: Facing Facebook Groups
What Are Facebook Groups?
Creating a Facebook Group
Promoting Your Facebook Group
Managing Your Group
Chapter 8: Hosting Facebook Events
Getting Started with Facebook Events
Creating an Event
Managing Your Event
Part III: Strategies for Advertising Success
Chapter 9: Checking out Advertising Options and Strategies
Getting Started with Facebook Advertising
Exploring a Facebook Ad
Creating a Facebook Ad
Creating Multiple Campaigns
Placing Ads through a Facebook Rep
Ten Common Ad Mistakes
Chapter 10: Measuring Advertising Success — One Click at a Time
Testing Your Ad
Viewing Facebook Ad Reports
Optimizing Your Page
Chapter 11: Buying and Selling within the Marketplace
Getting to Know the Marketplace
Shopping in the Marketplace
Posting a Listing
Shopping by Charitable Causes
Managing Your Listings
Abiding by Marketplace Guidelines
Part IV: Riding the Facebook Viral Wave
Chapter 12: Dressing Up Your Facebook Page with Applications
Exploring Applications
Advertising on Facebook Applications
Understanding Facebook as a Platform
Chapter 13: Hosting Your Own Facebook Contest
Everyone Loves a Contest
Hosting Your Own Facebook Contest
Defining Your Goals
Checking Out Facebook Survey Apps
Creating a Facebook Survey
Chapter 15: Reaching out Further with Facebook Connect
Introducing Facebook Connect
Getting Started with Facebook Connect
Part V: The Part of Tens
Chapter 16: Ten Reasons Why Your Business Needs a Facebook Page
Get More Attention from Search Engines
Tap into the Social Network Community
Target a Global Digital Audience
Attract Unlimited New Clients
Engage Your Audience
Sync Your Company Blog to Your Facebook Page
Run a Promotion Just for Your Fans
Facilitate Fan-to-Fan Interaction
Host a Fabulous Event
Promote a Worthy Cause
Chapter 17: Ten Business Etiquette Tips for Facebook
Don’t Forget Birthday Greetings
Don’t Drink and Facebook
Keep It Clean
Avoid Overdoing It
Dress Your Page Up with Applications
Respect the Wall
Be Careful When Talking to Strangers
Don’t Be Afraid to Ignore a Fan
Deal with Your Irate Fans
Maintain Your Privacy
Chapter 18: Ten Facebook Blogs for Business
Facebook Blog
AboutFaceDigital
Inside Facebook
Facebook Advice
Face Reviews
Why Facebook?
Stayin’ Alive
Mashable
The Facebook Effect
All Facebook
Chapter 19: Ten (Plus One) Must-Have Facebook Applications for Your Business
My Network Value (powered by XING)
MyOffice
Tag Biz Pro Business Cards
Linkedin Answers
SlideShare
Static FBML
FlashPlay
what.io
PRX Builder
Page Maps
Phonebook
Appendix A: Web Links for Facebook Marketing
Appendix B: Protecting Your Identity in Facebook
Setting Privacy Controls
Restricting Application News Feed Stories
Setting Up a Friends List
Setting Photo Album Controls
Index
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