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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Preface
Acknowledgments
Introduction
Abbreviations
Part I—The Growth of Florida’s Orange Juice Industry
Chapter One: The Seeds of Florida’s Sunshine Tree
Chapter Two: The Twentieth-Century Squeeze
Chapter Three: The Power of Promotion
Part II—Developing Orange Juice Standards of Identity
Chapter Four: Introducing the FDA Standard of Identity
Chapter Five: Capturing the Interest of the Orange Juice Consumer
Chapter Six: Regulating Knowledge: The Case of Pasteurized Orange Juice
Chapter Seven: Regulating Misleading Orange Juice Labeling
Chapter Eight: Regulating Content
Chapter Nine: Regulating the Essence of Orange Juice
Part III—Florida’s Orange Juice Industry Post-1960
Chapter Ten: Processed Orange Juice Hits Florida
Chapter Eleven: NFC Orange Juice Pours into the Nation
Chapter Twelve: The Orange Juice Wars
Chapter Thirteen: Fabricating Fresh
Chapter Fourteen: Moving Beyond the Standard of Identity
Chapter Fifteen: Pleasing Mrs. Smith
Part IV—Orange Juice in the Twenty-First Century
Chapter Sixteen: Where To?
Chapter Seventeen: Orange Juice Speaks Volumes
Chapter Eighteen: The Right Fight
Chronology
Notes
Index
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