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Index
Cover
Title page
Copyright page
Figures
Tables
Acknowledgments
Introduction
PART ONE: Star Business
1 The Symbolic Commerce of Hollywood Stardom
Commercial and Symbolic Dynamics of Film Stardom
Bankability, A-list Status and the Talent Hierarchy
Hollywood Stars, 1990–2009
Genre, Actorly, Prestige and Posthumous Stardoms
The Star Market
2 Star-as-Brand
Branding and Stardom
The Functions of Star Names
Extending the Star Brand
Stardom as Endorsement
3 The Extraordinary Ordinariness of Tom Hanks
“Mr Popularity”
Ordinary Guy, Extraordinary Situation
Re-working the Hanks Brand
Banking Captain Miller
Continuity and Change in the Star Brand
PART TWO: Star System
4 Post-Studio Stardom
Vertically Integrated Stardom
Conglomerate Hollywood
Representation to the Stars
Star-Producers
Sources of Stars
Dependently Independent Stars
5 Money and Talent
Stars and the Box Office, 1990–2009
Talent Inflation
Gross Deals
Re-modeling Star Compensation
Controlling the Stars?
6 “The Will Smith Business”
Cross-media Stardom
Mr. Smith Goes to Hollywood
Sindiependence
Smith and the Global Film Market
PART THREE: Star Performance
7 Spectacular Acts
Star Attraction
The Performance of the Medium
The Performance of the Actor
Branded Performance
8 Prestige Stardom and the Awards System
Cultural Production and Symbolic Capital
Middle-brow Hollywood and the Prestige Star
Daniel Day-Lewis and Anti-Star Stardom
The Symbolic Authority of the Oscars
Oscar Prestige and Legitimized Acting
Prestige vs. Profit?
9 Starring Julia Roberts
Defining the Brand
Enacting and Staging the Brand
Producing Oscar Prestige
Falling Star
10 Conclusion
Appendix: Academy Award Nominees and Winners in the Actress and Actor in a Leading Role Categories, 1990–2009
References
Index
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