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Index
Cover Page
Title Page
Copyright
A MAGNUS HOPUS
ABOUT THE AUTHORS
Contents
FOREWORD
INTRODUCTION
The Basics of Humor Writing
The Importance of Humor Writing
Why We Laugh
The Recipe for Humor
Humor Writing Techniques
POW: Play on Words
More POW: The Simple Truth and the Take-Off
POW Brainstorming Techniques
The Next Giant Step: Reverses
The Harmony of Paired Elements: Phrases, Words, Statistics, and Aphorisms
Bewitched, Bothered, and Bewildered: Triples
Realism, Exaggeration, and Understatement
Funny Words and Foul Language
Writing Humor for Specific Markets
Testing, Testing, One, Two, Three: Writing Humor for Speeches
Stand-Up or Sit Down: Humor for Live Entertainers
Print Humor: Columns, Articles, and Fillers
Saw the Picture, Loved the Gag: Humor for Cartoons and Greeting Cards
The Scarce Comedy: Writing for TV Sitcoms
We Mean Business
Teach, Learn, and Laugh
That's a Wrap
APPENDIX
Glossary
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