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Index
Title Page
Copyright
Foreword
Notes
Introduction
Notes
About Peter F. Drucker
Why Self-Assessment?
The Five Most Important Questions
Planning Is Not an Event
Encourage Constructive Dissent
Creating Tomorrow's Society of Citizens
Notes
Question 1: What Is Our Mission?
It Should Fit on a T-Shirt
Make Principled Decisions
Keep Thinking It Through
What Is Our Mission?
What Is Your Mission?
Millennial Takeaway
Notes
Question 2: Who Is Our Customer?
Identify the Primary Customer
Identifying Supporting Customers
Know Your Customers
Who Is Our Customer?
Customers at the Center of Everything!
Millennial Takeaway
Notes
Question 3: What Does the Customer Value?
Understand Your Assumptions
What Does the Primary Customer Value?
What Do Supporting Customers Value?
Listen to Your Customers
What Does the Customer Value?
Creating Customer Value: How Well Is Your Brand Helping Customers?
Millennial Takeaway
Notes
Question 4: What Are Our Results?
Look at Short-Term Accomplishments and Long-Term Change
Qualitative and Quantitative Measures
Assess What Must Be Strengthened or Abandoned
Leadership Is Accountable
What Are Our Results?
What Are Our Results?
Millennial Takeaway
Notes
Question 5: What Is Our Plan?
Goals Are Few, Overarching, and Approved by the Board
Objectives Are Measurable, Concrete, and the Responsibility of Management
Five Elements of Effective Plans
Build Understanding and Ownership
Never Really Be Satisfied
What Is Our Plan?
Planning for Sustainability: The Story of Mi Casa
Millennial Takeaway
Notes
Transformational Leadership
Millennial Takeaway
The Self-Assessment Process
Notes
Suggested Questions to Explore*
Question 1: What Is Our Mission?
Question 2: Who Is Our Customer?
Question 3: What Does the Customer Value?
Question 4: What Are Our Results?
Question 5: What Is Our Plan?
Notes
Definitions of Terms
Note
Additional Resources
About the Contributors
About the Frances Hesselbein Leadership Institute
Acknowledgments
End User License Agreement
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