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Index
Title Page Copyright Foreword
Notes
Introduction
Notes
About Peter F. Drucker Why Self-Assessment?
The Five Most Important Questions Planning Is Not an Event Encourage Constructive Dissent Creating Tomorrow's Society of Citizens Notes
Question 1: What Is Our Mission?
It Should Fit on a T-Shirt Make Principled Decisions Keep Thinking It Through What Is Our Mission? What Is Your Mission? Millennial Takeaway Notes
Question 2: Who Is Our Customer?
Identify the Primary Customer Identifying Supporting Customers Know Your Customers Who Is Our Customer? Customers at the Center of Everything! Millennial Takeaway Notes
Question 3: What Does the Customer Value?
Understand Your Assumptions What Does the Primary Customer Value? What Do Supporting Customers Value? Listen to Your Customers What Does the Customer Value? Creating Customer Value: How Well Is Your Brand Helping Customers? Millennial Takeaway Notes
Question 4: What Are Our Results?
Look at Short-Term Accomplishments and Long-Term Change Qualitative and Quantitative Measures Assess What Must Be Strengthened or Abandoned Leadership Is Accountable What Are Our Results? What Are Our Results? Millennial Takeaway Notes
Question 5: What Is Our Plan?
Goals Are Few, Overarching, and Approved by the Board Objectives Are Measurable, Concrete, and the Responsibility of Management Five Elements of Effective Plans Build Understanding and Ownership Never Really Be Satisfied What Is Our Plan? Planning for Sustainability: The Story of Mi Casa Millennial Takeaway Notes
Transformational Leadership
Millennial Takeaway
The Self-Assessment Process
Notes
Suggested Questions to Explore*
Question 1: What Is Our Mission? Question 2: Who Is Our Customer? Question 3: What Does the Customer Value? Question 4: What Are Our Results? Question 5: What Is Our Plan? Notes
Definitions of Terms
Note
Additional Resources About the Contributors About the Frances Hesselbein Leadership Institute Acknowledgments End User License Agreement
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