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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Introduction
Part One: Laying the Foundation for Startups
Chapter 1: Rattlesnake Salesman to Startup Guru
Chapter 2: The Problem with Silicon Valley Thinking
Chapter 3: Where, When, Why, and How Startups Fail (or “The Trouble with Startups”)
Part Two: The Seven-Phase Startup Science Lifecycle
Chapter 4: The Seven Phases: An Introduction
Chapter 5: Phase One (Part 1): Vision and North Star
Chapter 6: Phase One (Part 2): Focusing on the Endgame
Chapter 7: Phase Two: Prototype and Product
Chapter 8: Phase Three: Go-to-Market for Startups
Chapter 9: Phase Four: Standardizing for Competitive Advantage
Chapter 10: Phase Five: Optimization
Chapter 11: Phase Six: Growth
Chapter 12: Phase Seven: Exit
Conclusion
Acknowledgments
About the Author
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