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Index
Managerial economics : analysis and strategy Managerial Economics DISTINCTIVE FEATURES OF THIS TEXT 1. Flexibility 2. Currency 3. Breadth and Depth of Coverage 4. Capstone Chapters 5. More and Better Case-Study Problems 6. Learning and Teaching Aids ACKNOWLEDGMENTS Introduction to Managerial Economics The Present Period with Certainty Future Periods with Certainty The Present Period with Uncertainty Future Periods with Uncertainty The Principal-Agent Problem 1.6 SUMMARY PROBLEMS AND SHORT CASES 13 20,000 Decision Making under Risk and Uncertainty The Certainty-Equivalent Criterion The Maximin Decision Criterion Which Criterion Should Be Applied? 2.5 SEARCH COSTS AND THE VALUE OF INFORMATION Search Costs The Value of Information 2.6 EVALUATION OF THE DECISION MADE Three Basic Considerations The Timing of the Decision Sensitivity Analysis 2.7 SUMMARY DISCUSSION QUESTIONS Utility Analysis of Consumer Behavior Preference and Indifference The Consumer’s Budget Constraint p J Changes in Consumer Perceptions New Products Market Segments Problems of Identifying and Measuring Attributes 3.4 SUMMARY DISCUSSION QUESTIONS Appendix 3A: Indifference-Curve Analysis of the Income and Substitution Effects of a Price Change Market Demand Analysis for Decision Making F ‘ = ~T, + Advertising and Cross-Advertising Elasticities The Value of Elasticities 4.6 SUMMARY DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES SUGGESTED REFERENCES AND FURTHER READING Estimation of the Demand Function The Coefficient of Determination The Standard Error of Estimate The Standard Error of the Coefficient Problems in Regression Analysis: Six Major Pitfalls 5.4 SUMMARY DISCUSSION QUESTIONS SUGGESTED REFERENCES AND FURTHER READING Appendix 5A: Demand Forecasting Q, = 12,586.83 + 452.39* Macroeconomic Forecasting Summary DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES SUGGESTED REFERENCES AND FURTHER READING Production Functions and Cost Curves 222 Different Production Functions Cause Different Cost Curves Linear TVC Curves Resulting from Plant Divisibility The Short-Run Supply Decision The Long-Run Average Cost Curve The Long-Run Marginal Cost Curve Returns to Plant Size and Firm Size The Learning Curve 6.4 SUMMARY DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES SUGGESTED REFERENCES AND FURTHER READING Appendix 6A: Isoquant-Isocost Analysis of Production and Costs The Expansion Path: Long Run and Short Run Factor Substitution Resulting from Changed Factor Prices Different Factor Price Ratios in Different Economies Isoquant-Isocost Analysis of Short-Run Production Problems Summary DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES Appendix 6B: Linear Programming Analysis Other Applications of Linear Programming Summary DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES Cost Concepts for Decision Making Multiperiod Contribution Analysis 7.5 SUMMARY DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES Appendix 7A: Breakeven Analysis: Applications and Limitations Cost Estimation and Forecasting Regression Analysis Using Time-Series Data The Engineering Technique of Cost Estimation /X SUGGESTED REFERENCES AND FURTHER READING Models of the Firm’s Pricing Decision 9.4 PRICING FOR LONGER-TERM OBJECTIVES Sales Maximization with a Minimum Profit Target Limit Pricing to Deter Entry Satisficing: Achieving Targets as a Managerial Objective 9.5 SUMMARY DISCUSSION QUESTIONS SUGGESTED REFERENCES AND FURTHER READING Appendix 9A: Further Models of Pricing Behavior Transfer Pricing Delivered Prices and Spatial Competition Summary DISCUSSION QUESTIONS Pricing Decisions in Practice Markup Pricing under Inflationary Conditions Markup Pricing as a Coordinating Device 10.3 PRICING IN ESTABLISHED MARKETS Price Positioning Product-Line Price Strategy Pricing to Infer Quality Pricing Product Bundles Promotional Pricing 10.4 SUMMARY SUGGESTED REFERENCES AND FURTHER READING Appendix 10A: Illegal Pricing Practices New Product Pricing 11.4 SUMMARY DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES SUGGESTED REFERENCES AND FURTHER READING Competitive Bids and Price Quotes Markup Bid Pricing for the Satisficing Firm 12.4 THE VIEW FROM THE OTHER SIDE: OPTIMAL PURCHASING Value Analysis for Optimal Purchasing Collusive Bidding and Bid Disclosure 12.5 SUMMARY DISCUSSION QUESTIONS SUGGESTED REFERENCES AND FURTHER READING Advertising and Promotional Decisions Simultaneous Adjustment of Price and Advertising Levels 13.3 ADVERTISING AND PROMOTIONAL EXPENDITURES WHEN MUTUAL DEPENDENCE IS RECOGNIZED Advertising Interdependence The Prisoner’s Dilemma Coordination of Advertising Expenditures 13.4 UNCERTAINTY IN ADVERTISING Predictability and Probabilities Advertising as an Investment Advertising to Raise Barriers to Entry 13.5 SUMMARY DISCUSSION QUESTIONS Product Quality and Competitive Strategy When the Cost-Leader Position Is Vacant The Implications of Cost Leadership for Product Design Pricing and Advertising Strategies to Complement Cost Leadership 14.3 PRODUCT DESIGN FOR A DIFFERENTIATION STRATEGY Quality Leadership Differentiation on the Basis of Search, Experience, and Credence Products Brand Name Advantages Implications of Quality Leadership for Product Design Pricing and Advertising Strategies to Complement Quality Leadership PRODUCT DESIGN FOR A FOCUS STRATEGY The Cost-Focus Strategy The Quality-Focus Strategy Product Design, Pricing, and Advertising for Focus Strategies 14.5 SUMMARY DISCUSSION QUESTIONS PROBLEMS AND SHORT CASES SELECTED REFERENCES AND FURTHER READING Capital Budgeting and Investment Decisions The Internal-Rate-of-Return Criterion Relationship between NPV and IRR 10,000 10,000 10,000 Y = a + fc,A, + b 2 X 2 + b 3 X 3 + . . . + b„X„ (A-4) Present Value Tables Answers to the Problems APPENDIX 3A CHAPTER 4 (b) $200. 6 - 1 . 6 - 10 . APPENDIX 6A APPENDIX 6B $124. Author Index Subject Index
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