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Index
Cover Page
Title Page
Rave Reviews
Dedication
Table Of Content
Part I: What Every Marketer Needs to Know about China
Chapter 1 Why You Need to Be in the China Market
Chapter 2 What You Need To Know About Chinese Consumers
Chapter 3 The Chinese Consumer Trends You Must Understand
Chapter 4 How to Enter the World’s Largest E-Market
Chapter 5 The Chinese Social Media Platforms You Need to Know
Chapter 6 How Your Business Can Harness Chinese Social Media
Part II: WeChat: China’s Operating System
Chapter 7 What is WeChat?
Chapter 8 WeChat’s Working Model
Chapter 9 How to Market on WeChat
Chapter 10 How to Start Selling on WeChat
Chapter 11 How to Do Your CRM with WeChat
Chapter 12 How to Use WeChat Mini Programs for Business
Chapter 13 Your Next Steps on WeChat
Part III: Weibo: China’s Online Hotspot
Chapter 14 What is Weibo?
Chapter 15 Weibo’s Working Model
Chapter 16 How to Market on Weibo
Chapter 17 How to Start Selling on Weibo
Chapter 18 How to Do Your CRM with Weibo
Chapter 19 Your Next Steps on Weibo
Part IV: The Future: New Retail, Social Ranking 2020
Chapter 20 New Retail and the Future of Commerce in China
Chapter 21 Social Ranking 2020
Acknowledgements
Appendix
Bibliography
About The Author
Copyright
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