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Index
Cover
Title Page
Copyright
Table of Contents
Dedication
Preface
CHAPTER 1: THE INNOVATION CHALLENGE
How to Really Innovate… and Do It in Record Time
What’s The Solution?
A Systems Approach to Succeeding—The Innovation Diamond
New Products: The Key to Business Prosperity
Huge Amounts at Stake
High Odds of Failure
Defining Newness and a “New Product”
The Path Forward
CHAPTER 2: WHY NEW PRODUCTS WIN
The Secrets to Success
Why New Products Fail to Yield the Profits They Should
Eight Common Denominators of Winning New Products
Building the Success Drivers into Your Playbook
CHAPTER 3: DRIVERS OF SUCCESS—WHY THE BEST INNOVATORS EXCEL
What the Winners Do Differently
Some Success Drivers Are Strategic
The Organization—People, Resources, Culture, and Senior Management
Having a New-Product Playbook Pays Off
Toward a Stage-Gate New-Product System
CHAPTER 4: THE STAGE-GATE® IDEA-TO-LAUNCH SYSTEM
What Is Stage-Gate?
Seven Goals of a New-Product Idea-to-Launch System
How to Manage Risk
A Best-Practice New-Product System
An Overview of the Stage-Gate System
The Five Main Artefacts of Stage-Gate
What Types of Projects Does Stage-Gate Handle?
Debunking the Myths About Stage-Gate—What Stage-Gate Is Not!
CHAPTER 5: BEYOND STAGE-GATE
Next Generation Stage-Gate®
The Triple A System
An Adaptive and Flexible Process
An Agile Process
An Accelerated Process
Integrating the New Methods into a Next-Generation Idea-to-Launch System
CHAPTER 6: THE AGILE-STAGE-GATE® HYBRID MODEL
The Best of Both: Agile and Stage-Gate
Integrating Agile and Stage-Gate
Applying the Agile-Stage-Gate Hybrid Model to Physical Products
The Details of Agile-State-Gate
Implementing Agile-Stage-Gate
Needed Adjustments for Physical Products
Resolving the Difficult Issues
Why the Hybrid Agile-Stage-Gate System Works
Moving Forward
CHAPTER 7: DISCOVERY—THE QUEST FOR BREAKTHROUGH IDEAS
A Shortage of Blockbuster New-Product Ideas
Where to Start? A Product-Innovation and Technology Strategy
Set Up an Idea Capture and Handling System
The Sources of the Best Ideas
Voice-of-Customer Methods
Strategic Methods for Generating Ideas
Open Innovation as a Major Source of Ideas
Technology Development and Fundamental Research—Changing the Basis of Competition
Patent Mapping
CHAPTER 8: INVESTING IN THE RIGHT PROJECTS—PORTFOLIO MANAGEMENT
It’s Tough to Make the Right Investment Decisions
Project Selection Is But One Component of Portfolio Management
Strategic Portfolio Management
Use Strategic Buckets to Get the Right Mix of Projects
Visualizing Your Portfolio—The Many Views
Tactical Decisions: Picking the Right Projects
Financial Tools for Gates and Portfolio Reviews
Improving Data Integrity
Profiling Projects to Pick the Winners: Scoring Models
Evaluate New Technology Platforms Differently
Good Governance: Integrating Gating, Portfolio Reviews, and Roadmaps
Portfolio Management: Recommendations
CHAPTER 9: MAKING THE GATES WORK—GATES WITH TEETH
Challenges at the Gates
A Funneling Approach—Learn to Drown Some Puppies
Sharpening the Gate Decisions
How Effective Gates Work
Tips and Hints in Gate Governance
Who Are the Gatekeepers?
How To Run Gates
Ways to Accelerate the Gates
Make the Gates Work!
CHAPTER 10: A PRODUCT-INNOVATION STRATEGY FOR YOUR BUSINESS
A Tale of Two Companies
Win the Battle, Lose the War?
What Is a Product-Innovation Strategy?
Setting Goals and Objectives
The Target Strategic Arenas—Your Battlefields
Identifying the Potential Strategic Arenas
Select Your Target Arenas—Your Next Engines of Growth
Develop Attack Plans
Develop Your Strategic Product Roadmap
No Pain, No Gain!
End of Book… Now Time to Move Forward
About the Author
Other Perseus Books by Robert Cooper
Praise for "Winning at New Products"
Notes
Index
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