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Index
Contents
Disclaimer
About the Author
Preface
Introduction
Journey to the Centre of the Earth’s Wealth
Getting Down to It
You’ll need some cash to get started
Choosing a broker
A suggestion for your first trades
Don’t let ’em get you in the spread
Is it gambling?
Greed and fear
Pop goes the psychology
How much to trade – safely
Be a chirpy contrarian
Picking growers
The number one investing rule
What to look for in a company
Free expert help
The magic PE
Good timing
My easy way to value a company
Three layers of the trading cake
Checking your choices
The importance of earnings
Beware the competition
Companies which corner the market
Spiders in company websites
Necessity versus luxury
Don’t grab the cutlery
Buying FTSE 100 shares
When to sell
Delicious dividends
Overenthusiastic research and development
Your stop-loss system
The wonder of the steady riser
Recovery shares
How to be disloyal
Following the Footsie leader
The trend of individual shares
Channel hopping
Stick-in-the-muds
The golden triangle
Have no regrets
An unbreakable high point
Let’s get sentimental
Read all you can
Good news bulls and bad news bears
Directors must have a stake
When fewer shares are traded
The pros and cons of penny shares
When swing’s the thing
Don’t touch these companies
Take advantage of reporting day
How often to trade
Shareholders versus pros and hacks
Don’t always trust the news
Can I turn professional?
Tasty targets
Riding the cycle path
Use your eyes
The boon of profit-taking
Hang-ups you need to overcome
Don’t be dejected about a falling Footsie
The right time of day
Bottom-fishing
Reading annual reports – the easy way
Data feed
Have I the right to hold you?
Hi ho, hi ho, it’s IPO we go
Perks and freebies
Cut them off
You can’t beat a beta
The most tip top, top cats?
Don’t understand it? Then don’t buy
Uncharted waters
Leave value investing to the experts
The sector section
Make it nicer with an ISA
A trade for all seasons
The great chase
Weddings made in heaven – and hell
Train your mind to behave itself
Don’t fear your broker
Don’t give share tips to your friends
Inconvenient company announcements
The falling pound
Ten reasons to sleep well as shares fall
Make your mates interested
It’s not just about profit
A final list of rules and hints never to forget
The oldest lessons of them all
Now all’s said and done
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