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Imperial Library
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Index
Cover
Title
Dedication
Contents
Author's Note
Introduction. The Image
1. Tom’s of Maine: Woodstock Toothpaste
2. Timberland: How Green Is My Leather
3. Starbucks: Coffee as a Brand Name
4. Apple: The Coolest of Them All
5. Trader Joe’s: Are We Having Fun Yet?
6. American Apparel: Sex and the T-Shirt
7. The Reality
Acknowledgments
Notes
Copyright
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