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Index
CONTENTS
About the Author
Introduction
THE CHILD-FRIENDLY STUDIO
First Impressions
Your Appearance
Toys
Furnishings
Overcoming Shyness
Your Camera Room
Conclusion
WHO’S THE BOSS HERE?
Newborn to Six Months
Seven Months to Thirteen Months
Fourteen Months to Eighteen Months
Nineteen Months to Three Years
Four Years to Six Years
Older Sibling Syndrome
A Word About Moms
Conclusion
A TYPICAL PORTRAIT SITTING
Clothing Consultation
What Works?
Keep it Simple
The Session
Clothing Evaluation
Setup
Full-Length Portraits
Close-ups
Final Viewing Appointment
Conclusion
CAMERAS
Digital Cameras
Megapixels and Resolution
Burst Rate
Shutter Lag
CCD vs. CMOS Sensors
Digital Storage Media
Image File Formats
TIFF
JPEG
RAW
Lenses
Minimum Camera and Lens Requirements
LIGHTING
Strobes
Monolights
Power Packs
Built-in and On-Camera Flash
Light Modifiers
Umbrellas
Softboxes
Reflectors
Grids
Minimum Lighting Requirements
EASY AND EFFECTIVE LIGHTING
Three-Light Setup
Two-Light Setup
Effective Background Lighting
High and Low Key
Lighting Patterns
Flat Lighting
Butterfly Lighting
Loop Lighting
Rembrandt Lighting
Split Lighting
Profile Lighting
Conclusion
ARE YOU A PHOTOGRAPHER OR AN ARTIST?
Game Plan for Style
Identify Your Strengths
Props
Variety
Creativity
Conclusion
DIGITAL ARTISTRY WITH COREL PAINTER
Just Add Water
Cloned Backgrounds
Auto-Painting
Conclusion
POPULAR PLUG-INS
Black & White Conversion for a Subdued Effect
Weird Dreams
Conclusion
MARKETING THAT WORKS
E-mail
Direct Mail
Networking
Word of Mouth
Websites
Glaring Omissions
The Game Plan
Targeted Mailings
Conclusion
THE PRESENTATION
Traditional Proofs
Digital Proofs
Projection
Conclusion
SALES
Basic Strategies
Add-ons
Frames
Portrait Collections
Purses and Jewelry
Other Options
Conclusion
CUSTOMER SERVICE AFTER THE SALE
Thank-You Notes
Mailings
Phone Calls
E-mail
Make Customers for Life
Conclusion
Resources
Index
Other Books From Amherst Media
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