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Index
Welcome Dedication Acknowledgments Foreword by John Perry Barlow Prologue: The Business Genius of the Grateful Dead 1. Master Strategic Improvisation: How the Dead Learned to Plan and Act at the Same Time 2. Live Your Values: How the Dead Did Well by Doing Good 3. Be Kind to Your Customers: How the Dead Offered Superior Customer Value 4. Share Your Content: How the Dead Exploited the Power of “Free” 5. Create a Business Tribe: How the Dead Collaborated with the Deadheads 6. Insource: How the Dead Learned Do-It-Yourself Business 7. Innovate Constantly: How the Dead Stayed on the Cutting Edge 8. Transform Through Leadership: How Jerry Garcia Inspired Greatness in the Dead 9. Share the Power: How the Dead Encouraged Employees to Lead 10. Exploit the Experience Economy: How the Dead Kept It Real Epilogue: The Accidental Capitalists List of Key Sources Business Plus Acclaim for "Everything I Know About Business I Learned from the Grateful Dead" Newsletters Table of Contents Copyright Page
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