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Index
Introduction
Part 1: Negotiation: A 30,000-foot view
Truth 1: Negotiation: A natural gift?
Truth 2: The magic bullet: Preparation
Truth 3: Your industry is unique (and other myths)
Truth 4: Win–win, win–lose, and lose–lose negotiations
Truth 5: Four sand traps in the golf game of negotiation
Truth 6: If you have only one hour to prepare...
Part 2: The bottom line on bottom lines
Truth 7: Identify your BATNA
Truth 8: Develop your reservation price
Truth 9: It’s alive! Constantly improve your BATNA
Truth 10: Don’t reveal your BATNA
Truth 11: Don’t lie about your BATNA
Truth 12: Signal your BATNA
Truth 13: Research the other party’s BATNA
Part 3: Black belt negotiation skills
Truth 14: Set optimistic but realistic aspirations
Truth 15: The power of making the first offer
Truth 16: What if the other party makes the first offer?
Truth 17: Plan your concessions
Truth 18: Be aware of the “even-split” ploy
Truth 19: Reveal your interests
Truth 20: Negotiate issues simultaneously, not sequentially
Truth 21: Logrolling (I scratch your back, you scratch mine)
Truth 22: Make multiple offers of equivalent value simultaneously
Truth 23: Postsettlement settlements
Truth 24: Contingent agreements
Part 4: Psychology
Truth 25: The reciprocity principle
Truth 26: The reinforcement principle
Truth 27: The similarity principle
Truth 28: The anchoring principle
Truth 29: The framing principle
Part 5: People problems (and solutions)
Truth 30: Responding to temper tantrums
Truth 31: How to negotiate with someone you hate
Truth 32: How to negotiate with someone you love
Truth 33: Of men, women, and pie-slicing
Truth 34: Your reputation
Truth 35: Building trust
Truth 36: Repairing broken trust
Truth 37: Saving face
Part 6: I-negotiations and E-negotiations
Truth 38: Negotiating on the phone
Truth 39: Negotiating via email and the Internet
Truth 40: When negotiations shift from relational to highly transactional
Truth 41: Negotiating across generations
Truth 42: Negotiating with different organizational cultures
Truth 43: Negotiating with different demographic cultures
Part 7: Negotiation Yoga
Truth 44: What’s your sign? (Know your disputing style)
Truth 45: Satisficing versus optimizing
Truth 46: Are you an enlightened negotiator?
References
Acknowledgments
About the Author
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