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Index
Title Page
Copyright
Dedication
CONTENTS
PREFACE
ACKNOWLEDGMENTS
PART ONE THE EXPERIENTIAL MARKETING REVOLUTION
1 FROM FEATURES AND BENEFITS TO CUSTOMER EXPERIENCES
2 THE BREADTH AND SCOPE OF EXPERIENTIAL MARKETING
3 A FRAMEWORK FOR MANAGING CUSTOMER EXPERIENCES
PART TWO TYPES OF EXPERIENCES
CHAPTER FOUR SENSE
5 FEEL
6 THINK
7 ACT
8 RELATE
PART THREE STRUCTURAL STRATEGIC AND ORGANIZATIONAL ISSUES
9 EXPERIENTIAL HYBRIDS AND HOLISTIC EXPERIENCES
10 STRATEGIC ISSUES OF EXPERIENTIAL MARKETING
11 BUILDING THE EXPERIENCEORIENTED ORGANIZATION
EPILOGUE
NOTES
PERMISSIONS
INDEX
ABOUT THE AUTHOR
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